Mobile Marketing Association Publishes ‘Mobile Barcodes: an Overview for Marketers’ White Paper
Hoping to help marketers unlock the potential of marketing with mobile barcodes, the Mobile Marketing Association (MMA) on Thursday published…
Mobile Barcodes
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State Lotteries Increasingly Going Mobile to Drive Consumer Engagement
State lotteries are routinely turning to the mobile channel to inspire would-be ticket buyers to press their luck. In another…
Toys ‘R’ Us Banks on QR Codes Ahead of Holiday Shopping Rush
“I don’t want to grow up… I’m a Toys ‘R’ Us kid,” the famous jingle goes. But while the legendary…
Tatango Unleashes Tons of Mobile Barcode Resources During “QR Code Week”
The folks over at SMS marketing provider Tatango have been busy lately. Not only have they produced some awesome infographics…
Infographic: The Rise and Fall of Advertising Media
The folks over at Microsoft Tag just published an interesting infographic that details the “rise and fall of advertising media,”…
One in Ten Users Redeem Mobile Coupons
A new report out from eMarketer indicates continued uptick in the popularity of mobile coupons, indicating that one in ten…
QR Codes Finally Resonating with US Mobile Phone Users
According to the latest research from comScore, Inc., in June 2011, 14 million mobile users in the U.S. (6.2 percent…
Mobile Engagement Provider 3Seventy Announces $2M Capital Investment
Austin-based mobile CRM and engagement provider 3Seventy has announced a $2M expansion capital investment led by Mark Jennings, Founder and Managing…
3GVision Publishes Mobile Barcode Stats, Usage Grows 80 Percent In Q2 Over Q1
Mobile barcode solutions provider 3GVision has published its latest usage stats for Q2 2011, showing an impressive 80% boost in…
JAGTAG Acquisition WTF?
The following is the weekly guest series by Derek Johnson, Founder & CEO of mobile marketing company Tatango. You can text him…