QR Codes Are The New ‘It Thing’ of Mobile Marketing
QR codes are the hottest tools in mobile marketing today. According to findings presented in the new Chief Marketer Mobile…
Mobile Barcodes
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American Express Rolls Out Innovative Mobile Offer Engine
American Express is trying something innovative with their mobile efforts. On Tuesday, the company launched what’s being hailed as an…
Groupon Launches Groupon Rewards Nationwide
Groupon continues its evolution in the daily deal space, this week with the formal launch of Groupon Rewards nationwide. Billed…
Amtrak Joins The Mobile Club with Electronic Tickets
Amtrak is on the express train of mobile technology. This week, the company announced that its passengers will soon be…
AT&T Extends Mobile Marketing Lifeline to Small Businesses
Help is on the way. That’s the message from AT&T to America’s small business on Wednesday as the carrier confirms…
Groupon Gobbles Up Ditto in Latest Daily Deal Giant Acquisition
This week, daily deal giant Groupon announced that it is acquiring social recommendation and discovery app Ditto. For Groupon, this…
QR Codes Find Their Way Into Leading Newspaper
The mobile revolution has successfully infiltrated traditional print media. On Friday, USA Today announced that it is working with AT&T…
AT&T Survey Shows Mobile Marketing Efforts to Expand Greatly Next Year
Smartphone applications and mobile barcodes are poised to spur greater innovation and sales in the marketing world in 2012, according…
NeoMedia Sees 240 Percent Increase in Mobile Barcode Scans on Black Friday
While Black Friday brought a flurry of shoppers to retail stores, it also brought a flurry of barcode scans according…
3Seventy MobileMinute: Why QR Codes are so Misunderstood and Poorly Executed
Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of QR codes. For frequent readers of…