Tatango Acquires Plyfe to ‘Expand Mobile Communications Platform’
Tatango announced this week that it is officially acquiring New York based Plyfe, which enables marketers to create interactive mobile…
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Dollar Sign Signals Headaches for Mobile Marketers with Unresolved iOS 11.2 Bug
Just how widespread is a new bug in Apple’s latest iOS 11 update (iOS 11.2)? According to freshly published data,…
Upland Software’s Acquisition of Waterfall Underscores Growth Opportunities for Mobile Messaging
Don’t go chasing Waterfalls? Not if you’re Upland Software. Late last week, Upland Software, Inc. — a powerhouse in cloud-based…
SMS Campaign Helps Seattle Sun Tan Soak Up Big Revenues
SMS and sun tans are a perfect summertime pair. That much is clear from the abundant success touted this week…
Geotargeted SMS Promotion Generates Big Campaign Response
According to a case study shared by the SMS marketing experts at Tatango this week, geotargeted SMS promotion continues to…
Kmart Making SMS Subscriber List a Higher Priority
Kmart is aggressively stepping up efforts to better connect with customers and renew brand loyalty in the process. According to…
Tatango Answers The 10 Most Asked Location Based Mobile Marketing Questions
According to Derek Johnson, founder & CEO of Tatango, the explosion of mobile marketing over the last couple of years…
Tatango: When Should SMS Be on a Restaurant’s Marketing Menu?
This week, Derek Johnson, founder & CEO of Tatango, shared some interesting insights on the official Tatango blog. SMS/text message…
Senator Ted Cruz Succeeds with SMS at CPAC
Senator Ted Cruz (R-TX) provided a widely-covered keynote address at the annual Conservative Political Action Conference (CPAC) over the weekend,…
US Cellular Creates Taxing Problem for SMS Marketers
Brazenly undeterred by the backlash T-Mobile and Verizon experienced in recent years while pulling a similar stunt, the powers that…