Can You Really Take the Guesswork Out of Mobile Advertising?
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
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SMS Marketing: Is It Right for Your Restaurant?
“Technology has gone to the top of restaurant-owner action lists for 2013,” says Hudson Riehle, senior vice president of research…
5 Reasons Why SMS Marketing is Smart for Small Businesses
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal…
SMS Mobile Marketing Gaining Steam Across Canada
In recent months, we’ve noticed a flood of announcements from our Canadian friends and colleagues regarding SMS marketing. In particular,…
The Biggest Lie SMS Providers Tell Their Clients
The following is a guest post by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text…
Geotargeted SMS Promotion Generates Big Campaign Response
According to a case study shared by the SMS marketing experts at Tatango this week, geotargeted SMS promotion continues to…
Infographic: SMS Marketing Forecast
Infonetics forecasts the mobile services market will grow to $976 billion by 2016, led by mobile broadband. According to the…
Mobile Marketing Partnership Focuses on SMS for Smarter Customer Experiences
Although personalized, targeted content isn’t new to SDL – a company well-versed in delivering content across a variety of channels,…