Mobile Marketing for Retailers Migrates to the Next Level
Text messaging has become such a popular form of communication that many people now prefer to text rather than have…
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Vibes Takes a Fresh Look at SMS Short Code and Traffic Management
Moments ago at the 2014 Mobile Marketing Association Forum in New York, Vibes – a thriving provider of mobile marketing…
The Biggest Lie SMS Providers Tell Their Clients
The following is a guest post by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text…
EZ Texting CEO Fires Back at CTIA Over its SMS Short Code Auditing
On Friday we told you about a new initiative by CTIA to audit all SMS short codes for regulation compliance….
CTIA Now Enforcing Unfair & Unreasonable SMS Short Code Audits, Threatens SMS Providers
We’ve seen many unfair and unreasonable initiatives targeted at SMS messaging, with previous per-message rate hikes being a prime example,…
Top Secret Tip To Picking SMS Keywords
The following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango. I spend a…
Instant Offers May Soon Complement Target’s Mobile Coupon Effort
Retail giant Target is getting more and more comfortable with the mobile channel as a means to entice current and…
Zoove Goes Cross-Carrier With Its “StarStar Codes,” Adds Support For Sprint & T-Mobile
Zoove Mobile is a unique mobile startup we’ve covered a few times in the past. They offer an exclusive registry…
Multi-Mobile Campaign For Lionsgate’s ‘For Colored Girls’ Launches
The movie studio Lionsgate is implementing a variety of mobile marketing techniques to promote its new movie For Colored Girls–showing…