Marchex, DoubleClick Aim to Deliver Better View of Media Performance
On Thursday, the team at Marchex — a leading mobile advertising analytics company — announced that it is an approved…
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Merkle Teams Up with Google to Adopt DoubleClick’s Integrated Platform
On Tuesday, MMW learned that Merkle, a leading data-driven, technology-enabled performance marketing agency, is now in business with Google. They’ve…
Google DoubleClick Updates Designed to Give Advertisers More Control Over Ads Online
In case you missed it, Google’s DoubleClick recently announced eight updates to its Verification product suite. In a move to…
Google Heavyweight Joins Mobile Marketing Association Global Board of Directors
The Mobile Marketing Association must have performed a Google search for a new member of its Global Board of Directors…
AdMob Now Serving Over 2.7B Ad Requests Per Day, Launches New Tablets Ad Formats
AdMob is celebrating the one-year anniversary of its acquisition by Google, and is announcing some impressive statistics as a result. In total,…
Google’s AdMob Acquisition Eyed By FTC
The Federal Trade Commission has set its sights set on Google. According to the Wall Street Journal this week, the…