According to the shared details, Mobile World Congress Americas is set to become the “premier mobile industry event for the Americas, with representation from North, Central and South America.”

“We are looking forward to participating at the inaugural Mobile World Congress Americas, delivering our comprehensive MVNO seminar, which addresses a critical market opportunity,” said Alex Besen, Founder and CEO of The Besen Group LLC. “Given US cable operators have had few successes and multiple failures launching mobile voice and data services, we are dedicating our seminar to cable operators this year.  We strongly believe that all cable operators will launch their mobile services in the next few years thru wholesale partnerships by leveraging their extensive Wi-Fi networks and fiber footprints.”

As for the current speakers, they include:

Alex Besen – CEO, The Besen Group

Jesse Caulfield – CEO, Key Bridge Wireless

Arun Dehiri – Managing Director, Red Dawn Consulting

Roger Entner – Founder, Recon Analytics

Norman Fekrat – Chief Strategy & Revenue Officer, Lemko Corporation

Sarah James – Senior Reporter, S&P Global Market Intelligence

Paul Kolodzy – Wireless Consultant, Kolodzy Consulting

Mark Lowenstein – Managing Director, Mobile Ecosystem

Atte Miettinen – Group CEO, Limitless Mobile

Kyung Mun – Senior Analyst, Mobile Experts

Dave Wright – Director, Regulatory Affairs & Network Standards, Ruckus Wireless

For registration info and additional details, click here.

The post MVNO Seminar Planned for 2017 Mobile World Congress Americas, in Partnership with CTIA appeared first on Mobile Marketing Watch.

Why did the CTIA SMS marketing rules change? In January 2014, AT&T, Sprint, and T-Mobile agreed to stop billing customers for premium short code messaging. With a considerable amount of the previous rules regarding SMS marketing being about premium messaging, getting rid of premium messaging gave the CTIA the opportunity to rewrite the rules for SMS marketing, allowing them to focus solely on standard SMS messaging, multimedia messaging service (MMS), and free-to-end-user (FTEU) short code programs. 

You can download each SMS marketing template in PDF form by clicking on the images below, or you can download the entire set of SMS marketing templates here.

SMS Advertising Blueprint – Use the following template to remain TCPA & CTIA compliant when advertising your SMS campaign to customers.

(Click Here to Download PDF Template)

SMS Terms & Conditions Blueprint – Use the following template to remain TCPA & CTIA compliant in your SMS campaign’s terms & conditions.

(Click Here to Download PDF Template)

Web Opt-In Message Blueprint – Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives when they opt-in from the web.

(Click Here to Download PDF Template)

Opt-In Message Blueprint – Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives after they opt-in.

(Click Here to Download PDF Template)

HELP Message Blueprint – Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives when they text the word “HELP” to your short code.

(Click Here to Download PDF Template)

STOP Message Blueprint – Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives after they unsubscribe from your campaign.

 (Click Here to Download PDF Template)

If you’re interested in downloading the actual revised CTIA Short Code Compliance Handbook, you can do so by clicking here.

The post CTIA Updates SMS Marketing Rules – Is Your Campaign Still Compliant? appeared first on Mobile Marketing Watch.

Following the FCC’s release of its Notice of Inquiry (NOI) on Radio Frequency (RF), CTIA Vice President of Public Affairs John Walls issued a statement with regard to the effort.

“CTIA welcomes the FCC’s focus on cellphones and health effects. In establishing RF emission requirements for wireless devices, the FCC has always been guided by science and the evidence produced by impartial health organizations and the scientific community,” Walls stated.

“As the GAO stated in its July 2012 report, ‘Scientific research to date has not demonstrated adverse human health effects of exposure to radio-frequency energy from mobile phone use, but research is ongoing that may increase understanding of any possible effects.’ The U.S. Food and Drug Administration and the National Institutes of Health have reached similar conclusions about the state of the science.”

Regulators haven’t revisited the standards since 1996 when cellphone ownership was dramatically lower than it is today.

“As this review proceeds,” Walls concludes, “it is important to recall the FCC’s Director of Communications has said, ‘We are confident that, as set, the [FCC’s] emissions guidelines for devices pose no harm to consumers.'”

What do you believe the FCC’s inquiry will show?

The post Inquiry Into Mobile Phone Related Health Issues Sparks Industry Reaction appeared first on Mobile Marketing Watch.

According to the CTIA-The Wireless Association semi-annual survey, Americans used more than 1.1 trillion megabytes of data from July 2011-June 2012. All told, that’s an increase of 104% over the previous 12 months.

The survey also revealed that smartphone adoption continues to grow like wildfire. As of June 2012, smartphones made up 41 percent of the almost 322 million wireless subscriber connections.

The number of tablets also increased to 22 million.

“As our survey proves,” says Steve Largent, President and CEO of CTIA, “today’s wireless industry offers consumers not only the world’s best products and services, but also the best value. Americans are using more voice, data and text than ever before, but are paying less for their wireless usage than even a year ago. Thanks to the fiercely competitive wireless industry, consumers have a variety of choices from which provider to contract or prepaid plans to devices.”

“With the persistent increase in usage, this survey is another proof point for why our members need more spectrum to meet consumer demands. We appreciate the FCC’s NPRM on the incentive auction of broadcast television spectrum and hope that its brought to market quickly so that our members may continue to innovate and invest in our nation’s economy,” Largent adds.

To check out a free preview of the report, click here.

The post CTIA: Consumer Data Traffic Spikes 104% appeared first on Mobile Marketing Watch.

I must admit. I got a lot of flak from colleagues for using the word “scam” in my previous post, “Short Codes are a Scam and SMS Marketing is Dying. Is There Hope?“. But let’s face it, controversy captures attention. If you are a mobile marketer, short codes are extremely important to you. It’s critical to the future of my company and hundreds more like mine, that we can engage in a debate, and hopefully change the way things are done. I need my message to reach as many people as possible, and one of the ways to do that is to say something that will get people to listen.

Do I think short codes are a scam? No. And if you read my entire article, you understand that is not my argument. Short codes are valuable and profitable, but they are not managed correctly. My four biggest issues:

1. There is no competition. You have one place to go if you want a short code. As a result, the system is expensive and slow. Competition would force price down and service up.
2. You have to pay to license a code, months before you can actually use it.
3. Codes cost $500 to $1,000 a month, but there is no evidence supporting why they should cost that much; and nobody has told us why.
4. Short codes take months to set up, causing major delays in conducting business. I have seen an entire business plan on hold waiting for a code that took 6 months to be provisioned. An investment could be made to automate this process.

So far, my article has received the most amount of comments any article as ever generated since MMW was founded in 2007. It was re-tweeted 100 times and posted on more websites than I was able to count, including features on MobileMarketer.com and MobileCommerceDaily.com. I also received more personal emails than any other article I wrote, and had 3 powerful people in the mobile space call me to talk with me off the record.

In other words, I just strummed an Emajor7.

If you read the comments its clear why; people want change. All we are asking for is a conversation to take place, and a promise that the people behind usshortcodes.com will listen to us and give change a fair shot. The reason two antitrust lawsuits have been filed is because the current system is not fair. There is no competition and as a result, there are consequences that we have to live with.

When you have no choice, it’s going to cost you. When you have no choice, then you will pay for service you cannot use. When you have no choice, you will wait until someone is ready to help you. I have some great ideas on how we can see explosive growth in mobile marketing, but nothing will change if the people we want the change from, can’t even start out by commenting along with everyone else. There has been no official response from Neustar or the CTIA, even though we are currently in the era of the social web. You almost cannot, not, say anything nowadays. Especially after someone comes out with the type of headline like I came out with. Get mad, get angry or at least tell me that using “scam” as a choice of words is not fair; I can admit when I am wrong. I can apologize and be transparent in a public forum. This behavior is expected of us now. Silence is the worst thing you could do. When you won’t join in the conversation, it allows people to decide for themselves as to why you are not getting involved. I don’t know about you, but the last thing I want is a bunch of entrepreneur’s with 500+ connections on linkedin putting words in my mouth.

I googled “core values” for Neustar and the CTIA. In their defense, Transparency isn’t a value. However Neustar’s mission says “The nature of the functions entrusted to Neustar mandates that we operate fairly in the service of all communications industry stakeholders.” Just ask any customer who is leasing a short code if they feel that short codes are being operated fairly. Actually there have been a number of cases where the carriers shut down a short code because they didn’t like what the company who licensed the short code was about, or because the service infringed upon their business. Two that come to mind are Naral and Rebtel, respectively. Imagine Godaddy shutting down your domain name because they didn’t agree with your principles or they felt that you were competing with them? That is the danger of having the CTIA involved in the management of usshortcodes.com. If you are going to charge me $500 a month for a code that is impossible to remember, and I am not violating your terms like sending spam or porn, then at least let me use it how I want to use it.

I don’t know exactly how the short code ecosystem works. Is it one person, or different departments at different organizations that are responsible, and if how, do they manage the different pieces of the business? I know Neustar provides the technology to make short codes happen, as they are a huge web infrastructure company, but I don’t understand the hierarchy. I could be wrong about a few things as far as accountability, responsibility and technology goes. It’s unclear who we can come to with our issues. However this isn’t the first time I have argued the short code management topic and I have never received a response. I have been very vocal about bringing change for years writing articles about it here, here, here and here. I even shot a video rant on FunnyOrDie.com years ago. I am very glad to see that freedom of speech in this great country of ours still provides safety. No short code mafia has paid us a visit. No additional audits have been performed other than what we normally get (which is still too much), and nobody has sent me a letter asking me to cease and desist.

Let me leave the readers of this article with one final statement.

I want to thank the people behind short codes for creating them and I want to thank the people managing short codes for working hard to keep short code marketing and messaging running. You created an industry that has been able to employ people and drive revenue, and for that we are grateful. Now, the people that have taken the technology and run with it to make it successful, are telling you the changes that need to take place in order for this industry to thrive. If these changes do not take place, another technology will appear much sooner and this revenue stream will dry up. Let’s work together to make things better. It starts with transparency and breaking bread. The ball is in your court.

The post Short Codes are Not a Scam appeared first on Mobile Marketing Watch.

Think about it, what other industry or company do you know of that charges you for service every month but you cannot start using the service for 4 months? Go ahead, I will give you a few minutes, please add your comments below. Can’t think of any? It’s because if a company like this existed, nobody would want to do business with them, and they wouldn’t be around for very long.

However if you have a monopoly on the space and people really needed your service to grow their business, they wouldn’t have a choice. For mobile marketers this may sound like familiar territory. We all know that mobile marketing through a short code is ultimately the best way to go. I’m not sold on QR codes yet as the user experience isn’t that great.

I’ve been at the helm of mobileStorm, a top mobile marketing company since 1999, even before short codes really existed (and yes this link is strategically placed for SEO goodness). There was really one aggregator back then, Simplewire, and if you didn’t use them to send SMS messages via SMPP (Short Message Peer-to-Peer Protocol), then you sent your messages via SMTP (Simple Mail Transfer Protocol) which is how email is sent. However, everyone knows that sending SMS messages this way is unreliable and doesn’t offer much in the way of analytics and reporting. I can’t remember when it happened but at one point Neustar, founded in 1996 to meet the technical and operational challenges that arose when the U.S. Government mandated local number portability, and the CTIA, the all-powerful carrier association, got together to create USShortcodes.com. USShortcodes was, and still is, the only service that would allow you to lease a 5 or 6 digit short code that either meant something (a.k.a. vanity short code), or was completely random (a.k.a. random short code). Two major events in the U.S. taught Americans how to text in to a short code. The first was American Idol, where you could vote for Sanjaya by simply texting VOTE to 4701, and the second was Barak Obama’s VP candidate announcement of Joe Biden via his vanity short code 62262, which spells OBAMA. The latest statistics from Pew show that 80% of Americans send text messages, with billions being sent on a daily basis. To say SMS is mainstream is an understatement.

SMS is a brilliant way to engage with potential customers and retain existing ones. Response rates dwarf other channels like email, IVR and direct mail. The average SMS is read within 4 minutes. If you’re still not convinced about the power of SMS, think about how it’s disrupting healthcare. Our client Kaiser Permanente proved they could reduce the number of no-shows by sending SMS appointment reminders. They saved close to $275k in 30 days at one facility. SMS is helping pregnant moms through pregnancy, smokers to quit smoking, and keeping those with Diabetes adherent to their medication.

So why does Neustar and the carriers make it so difficult to do business with them? Wouldn’t you think a technology that improves peoples’ lives, and has 80% of Americans engaged, could be as simple as buying a domain name? If I went to Godaddy.com and registered a domain name, it would cost me $10 for the year and I would immediately get to start using it. With USShortcodes, it costs me anywhere from $1,500 – $3,000 for the quarter depending on if I license a random or vanity code. Going back to my opening sentence, the average wait time to get your short code approved is around 4 months, and guess what; you’re paying for that code even though you can’t use it. Most people would consider this a scam, but this is how things are done and you don’t have a choice in the matter. If you want to do SMS right, you need a short code.

At mobileStorm, we spend hundreds of thousands of dollars per year with USShortcodes.com because SMS is a wonderful channel — but it doesn’t mean we love the experience. The cost of the codes, the time it takes to get them working, and the audits performed each month with the “guilty before being proven innocent” method is beyond frustrating. I really can’t think of another industry that makes it so difficult to do business, other than maybe complying with city code when trying to build an addition onto your house.

Each code is hand approved by someone at the carrier, and they have a pile of applications sitting on their desk. When they go to test your workflow, if your application doesn’t match it seems as if you go to the bottom of the pile. Oh I almost forgot, you can’t talk to the carrier either, you have to work with your aggregator, so it becomes a game of telephone.

Recently Verizon wanted a client of ours to indemnify them of any litigation that would arise from their SMS program. Are you kidding me? How is SMS supposed to be the killer app in healthcare if the carriers demand indemnification clauses on a short code?

The system is completely inefficient. Let’s recap:

1. It’s expensive: Small businesses cannot afford the cost of a short code. Most have to resort to a shared code. But oh yeah, there’s rumblings that USShortcodes wants to do away with that as well. Soon most companies in the U.S. will not be able to use SMS. It’s as if the industry is forcing people towards QR codes.
2. The time to market seems like an inside joke, but it’s not:  If your business is built on top of SMS and you need to wait 4 months to get your business going, you might as well stop everything you’re doing and wait for the code to be approved. Just don’t pay any attention to the stat that most businesses fail within the first year, because you only have 8 months left.
3. The cost of doing business is high: The CTIA spends millions of dollars a year on independent auditing firms. Their entire goal is to find SMS programs that do not follow the original workflow and shut them down because spam is such a huge problem with SMS. Can you hear the irony in my voice? Think about email. Now think about how many unwanted SMS messages you get. Is there even a comparison? Keeping spam out is one thing the carriers did right. Unlike email they control the pipe and can shut someone down quickly. So if it’s not spam, why the audits? It must be the lawsuits they don’t want to be involved in right? When you get an audit, you have to stop what you are doing and respond. To say this disrupts your business is an understatement. Imagine having to manage and audit 20 clients. Now imagine trying to find every single location these clients have ever promoted their short code and add some copy that would further indemnify the carriers from a lawsuit. Our friends over at TextPower wrote a great article on this called “It’s Official: Cellular Carriers Have Gone Nuts.” Audits are nightmares that take important employee resources away from other revenue generating activities, like helping a client understand how to properly build and market to their database. It’s as if the carriers are looking for ways not to do business with you.
4. It feels like a scam, but supposedly it’s not: Why do we need to pay to license the code when it is not usable? Can someone please answer this for me? Now is your chance to tell the industry why they pay for a service they can’t use. If you give us a good reason we’ll forgive you, but we want our money back for the years we spent on codes we couldn’t use.

It almost feels to me like the carriers don’t want to provide short codes, but they have to. Why else would they make it timely, expensive, and wasteful?

There’s something else that doesn’t sit well with me. The carriers should be a lot less worried about the small businesses that occasionally send a coupon to their customers, and a lot more worried that legitimate companies are being sued because they were following the MMA’s consumer best practice guidelines. Let me repeat that, businesses are being sued for millions of dollars because they followed consumer best practices, as set forth by the MMA (and the guidelines were created with the carries input as well). I would laugh, but I feel bad. Sounds like these companies were just trying to do the right thing. Soundbite Communications, Redbox, and American Express were just a few of the companies blessed with lawsuits for sending a confirmation message to consumers after they’d opted out of their SMS program. These companies were sued under the Telephone Consumer Protection Act (TCPA) because they sent someone a message confirming an opt-out. This is a classic “damned if you do and damned if you don’t” situation. If they send the message they are sued, if they don’t send the message the carriers will audit them and shut down their short code. Oh the joy!

On April 5th and April 9^th of this year, two mobile marketing companies (Eztexting out of New York, and TextPower out of Los Angeles), filed punitive class action antitrust lawsuits in the Southern District of New York against the country’s major wireless carriers, the CTIA trade association, and various text-message (or Short Message Service) aggregators.

I know the CEOs of both companies and for years we’ve discussed how the squeeze is becoming more like a choke. In short, these entrepreneurs reached their breaking points and decided to fight back. All eyes right now are on these lawsuits. Will they bring the change needed to reverse the industry’s biggest problems? Or will they be crushed by the unlimited funds of the powerful association?

I personally don’t think the parties involved (the CTIA, Neustar and USShortcodes) are evil, I just don’t think they have a very good process for how things work and it’s too expensive for them to go back and fix anything. Maybe they don’t see this as that big of a revenue stream, even though it’s reported that the CSC industry brings in  roughly $2.3 billion a year in revenue.  Hey Neustar, spend 1% of this revenue and create a fully automated approval system. This would bring the cost of short codes down and get businesses up and running in the same day. Don’t you think SMS marketing would at least double in size?

My hope is that these lawsuits will wake someone up over there that has the power to bring swift and immediate change. If we continue down the path we’re on, businesses will be forced elsewhere; and we already see it happening. Push notifications and in-app messaging are already threatening SMS usage.

This is a warning to the carriers — if you guys don’t make changes necessary to make mobile marketing more attractive, you will lose billions in revenue a lot sooner. This isn’t a threat, it’s a fact. We know how much money SMS brings in revenue so I understand the need to protect it, but you’re guarding it the wrong way. The security team at Fort Knox isn’t packing squirt guns.

Please make marketers happy again about sending SMS. If you make it cheap, easy and free like the Internet is supposed to be, then you have a shot at the 88 million small businesses in America. I know we’ll need to add a couple more numbers to the short code, and maybe they’ll need to be called medium codes, but hey, that would be considered a good thing right?

The post Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope? appeared first on Mobile Marketing Watch.

In partnership with various wireless companies, the organization announced plans to work with the federal government and law enforcement to develop four steps to help deter smartphone thefts and protect consumer data.

These four voluntary industry commitments by CTIA and our participating members will effectively address this issue while continuing to evolve as new wireless products and services become available.

The four steps are:

1. Implement databases to prevent reactivation of stolen smartphones.
2. Notify consumers of features to secure/lock smartphones with passwords and educate consumers about features to secure/lock smartphones with passwords.
3. Educate consumers about applications to remotely lock/locate/erase data from smartphones.
4. Educate consumers about smartphone theft, protections and preventative measures.

To read more about the comprehensive outline, click here.

“CTIA and its members have always been strong advocates for the safety and protection of America’s wireless users,” says Steve Largent, President and CEO of CTIA-The Wireless Association. “Today’s announcement is yet another example of our industry’s continued dedication to advance public safety and enhance the security and protection of our customers. By working closely with law enforcement, these four steps will help deter smartphone theft and keep America’s wireless users safe.”

The post U.S. Wireless Industry Gets Tough on Smartphone Theft appeared first on Mobile Marketing Watch.

On Tuesday, CTIA – The Wireless Association and the Entertainment Software Rating Board (ESRB) announced a newly-developed rating system that six mobile application storefronts will voluntarily support as part of their application submission process.

According to details presented during the announcement, the CTIA Mobile Application Rating System with ESRB will utilize the well-known and trusted age rating icons that ESRB assigns to computer and video games to provide parents and consumers reliable information about the age-appropriateness of applications.

AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless are the founding members of the rating system, and other storefronts have indicated their interest in joining.

Conspicuously absent from the mix is Apple, which doesn’t appear interested in having its App Store participate at this time.

As technologies and build-out schedules differ by each storefront, full implementation timelines will vary; each storefront may make its own announcement on when the rating system will be available for their customers.

“Today’s announcement is another example of our industry’s continued commitment to informing parents and consumers about the content and contextual material that is available in mobile applications,” CTIA said in a statement. “CTIA is proud to have worked with the six founding storefronts, ESRB and developers to create this user-friendly and reliable mobile application rating system that will provide parents and consumers with information so they can determine what’s appropriate for children.”

The post CTIA Announces New Mobile App Rating System appeared first on Mobile Marketing Watch.

To understand exactly what CTIA is trying to do and what it means for the SMS marketing industry, Shane Neman, CEO of SMS provider EZ Texting, wrote an excellent post entitled “CTIA’s Illegal Short Code Auditing – A Playbook to Kill America’s Wireless Innovators.”  In it, he details how EZ Texting was contacted in regards to CTIA’s new short code auditing process and why such audits are unfair, unreasonable and inherently “broken.”

“CTIA, acting on behalf of the carriers, has issued dozens of alleged violations against Ez Texting’s use of its short codes,” explained Neman in his post.  “Why? Violations by our clients of nonsensical, often contradictory and ever changing Consumer Best Practices promulgated by the Mobile Marketing Association.  What sort of violations?  Things as trivial as improperly advertising Keyword Calls To Action on abandoned MySpace pages, for example, or publicizing a short code without mentioning specific phrasing such as Msg&Data Rates May Apply.”

EZ Texting isn’t the only company receiving these alleged “violations,” however, as several SMS providers have now been forced to stop everything to track down clients to police the way they advertise their short codes Online.  As Neman points out in his post, the auditing process has been found to be completely inconsistent and, in many ways, illegal.

“We take these matters seriously, but after reviewing these alleged violations we firmly believe that the CTIA is acting in a way that harms small businesses and consumers – and in doing so breaking the law. Further, we believe that the auditing process itself is highly inconsistent. Large brands and businesses repeatedly commit egregious, high profile violations yet are rarely held accountable. At the same CTIA expects small businesses like Ez Texting to submit to ongoing audits according to these arcane, constantly changing and illegal rules. We have provided an appendix below highlighting how Twitter, operator of one of the highest volume text messaging programs in the world does not and could not comply with these guidelines. This is not to single out Twitter; rather it is to show how the largest businesses operate beyond the dictatorial whims of the carriers.”

So what should happen?  Neman sees one of two logical outcomes . . .

1) CTIA and the carriers should immediately abandon these illegal efforts or 2) The FCC should do their job and rule on the petition regarding text messaging’s common-carrier status, which would make this entire issue moot. The small businesses and entrepreneurs struggling to compete, innovate, and launch new businesses should be protected from the oligarchic whims of the carrier cartel. We call upon other short code marketers, aggregators and operators to stand up for their legal rights. Rights are not handed to you. If you believe in what you do you need to fight for these rights – otherwise CTIA will continue to break the law in a way that harms your businesses.

Feel free to give us your thoughts on this in the comments.  Companies like EZ Texting have started a petition to fight back against CTIA, which can be viewed and signed here.

The post EZ Texting CEO Fires Back at CTIA Over its SMS Short Code Auditing appeared first on Mobile Marketing Watch.

“The CTIA has begun an unfair and unbalanced audit of SMS providers who use short codes, requiring them to police anyone listing them on the web to list disclaimers about their proper usage,” the petition states.  “Because this extends to all partners, clients and client affiliates of the SMS provider, it represents an unrealistic and unattainable burden since by design, short codes are easily referenced on the web without any way for the provider to police them.”

“Additionally, the CTIA has chosen to ignore the most prevalent and widespread abusers of their requirements.  Social media sites such as Facebook and Twitter allow the quick and easy dissemination of information and by design, don’t provide the characters limits to include disclaimers.  These organizations represent the most significant abusers of the CTIA rules. By overlooking violators such as these while auditing smaller providers, the CTIA is setting a precedent that they are not supporters of net neutrality or the fair business landscape that it is designed to provide.”

“The CTIA audit represents a significant threat to the businesses that have helped to grow SMS into the worldwide communication tool that it is today because even the risk of short code restrictions are enough for most customers to cease their campaigns. We respectfully ask that the CTIA cease their audits and work with the providers to enforce best practices in another manner that will be more effective at reaching their goals without threatening businesses or the industry as a whole.”

Click here to view and sign this petition.

The post [Petition] Stand Up Against CTIA for Unfair Practices Related to SMS Short Code Auditing appeared first on Mobile Marketing Watch.