WPP’s Sir Martin Sorrell Sees Big Growth in Mobile Marketing
Sir Martin Sorrell, chief executive of the advertising group WPP, predicts a slow growth in the upcoming year for the…
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Mobile Marketing Beyond the Phone
Once limited to text messaging a targeted message, mobile marketing is now a creative industry about reaching customers anywhere at…
Google Acquires Teracent for Real-Time Mobile Ad Customization
Google is on a mobile-ad buying frenzy. Earlier this week, the search giant announced that it acquired Teracent, a display…
Mobile to Account for 11.7% of Digital Ad Spend in 2014
Around the world, mobile marketing spend is growing. A new report from Sweedish analyst firm Berg Insight predicts that the…
Consumers Want to Connect with Brands via Mobile
The opportunity for brands to target customers goes largely untapped, finds a new study by mobile marketing firm HipCricket.The company,…
Asia To Lead World In Mobile Marketing Spend By 2012
A new report by ABI Research has determined that the Asia Pacific region will lead the world in mobile marketing…
Enhanced Segmentation Targeting Hits Mobile Marketing
Segmentation-based targeting has been around forever in the advertising world. In consists of taking data from the U.S. Census, and…
New .Mobi Site Says “Go Fish”
First Light Net, a Colorado Springs, CO-based online advertising network specializing in the fishing, hunting, sports and outdoor industries, announced…
Does That Make Steve Jobs Prometheus?
I’ll admit, I’ve often decried the commoditizing of music, especially when it’s used as a mere distraction on a cell…