Facebook Advertising Will Soon Get Its Group On
When it comes to advertising, Facebook has found its grove. And now advertising may also find its group — that…
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Pandora Survey: From Back-to-School to Holidays, Mobile Driving More Decisions
With Pandora rapidly emerging as one of the most innovative and effective advertising powerhouses across the modern media landscape, the…
Sidecar: Google PLAs Deliver More Revenue to Retailers These Days
According to a new report, retailers racked up nearly double the revenue from Google product listing ads (PLAs) year over…
Op-Ed: The Programmatic Model is a Marketing Tactic that Cannot be Ignored
In today’s digital ecosystem, the programmatic model is a marketing tactic that cannot be ignored. It has become a keystone…
The 4 Pillars of Lead Quality: What is a High Quality Sales Lead?
The following is a guest contributed post from William Wickey, Content Marketing Manager at LeadGenius. You hear people argue about…
New Study Suggests Advertisers May Want to Tune Out AM/FM Radio and Target Streaming Platforms Like Pandora
Radio advertising is far from dead. But it certainly has evolved. Without question, reaching consumers while they listen to music…
Op-Ed: How Ad Blocking Remains a Menace for Marketers
The following is a guest contributed post from Rob Hammond, Senior Director of Mobile Engagement at Syniverse. History is filled…
4 Ways for Agencies to Succeed in a Connected World
The following is a guest contributed post by Fred Gerantabee, Director of Creative Technology at Grey New York. Owning a…
Major Marketing, Advertising Partnerships Announced at CES 2016
Rubicon Project, which operates one of the largest advertising marketplaces in the world, and Zynga, a leading social game developer,…
Criteo Founder Rudelle Now Executive Chairman, Eric Eichmann Tapped for CEO Spot
Criteo S.A. just announced that JB Rudelle, its founder, Chairman and CEO will become Executive Chairman. Promoted was Eric Eichmann,…