Macy’s Focusing More on Mobile Marketing
Macy’s is making mobile marketing a higher priority. That was an important revelation from an announcement this week, although the…
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Macy’s Black Friday Starting Earlier than Ever
With more and more retailers pulling back Black Friday and opening on Thanksgiving to really take advantage of hyped-up shoppers,…
Macy’s Backs Largest Beacon Deployment Ever
Go big or go home. That seems to be the approach for Macy’s when it comes to its flourishing omnichannel…
T-Mobile Makes Samsung Galaxy S4 Compatible with Isis Mobile Wallet
On Tuesday, word came to light that T-Mobile is working to update the new Galaxy S4 smartphone to run Android…
Macy’s Making Major Moves in Mobile with Shopkick Partnership
Retail giant Macy’s is giving mobile some major attention. This week, shopkick – the location-based shopping app that rewards shoppers…
Leading Brands Flocking to Isis Mobile Wallet
On Tuesday, Isis – the fast-growing mobile commerce joint venture spearheaded by AT&T Mobility, T-Mobile USA and Verizon Wireless –…
Google Jumps Into Mobile Payments with ‘Google Wallet’ NFC Platform
Internet search giant Google is, as expected, jumping head first into the burgeoning business of mobile payments. On Thursday, Google…