Kochava Aids Networks with Holistic Fraud Abatement Tools
Kochava, a respected industry leader in holistic measurement solutions for connected devices, is now offering its fraud abatement toolset to…
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YouTube Adds Shoppable Ads in Bid to Inspire Action
YouTube has changed its commercials so they are much more interactive — and actionable. “A month after YouTube added interactive…
BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social Media
BIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors…
Is Your Mobile Marketing Personal Enough?
Making your brand’s message on mobile both personal and relevant is the quickest way to earn the attention, trust, and…
Mojiva Responds To Ad Publisher Grumblings
As you guys might remember, last fall I liveblogged Under The Radar: Mobility. One of the companies I praised was…
Super Bowl Ad Analysis: Mobile Touchdown–Or Sack?
I usually watch the Super Bowl for the ads. This year the game was actually exciting, though–and so my interest…
AT&T Breaks Own SMS Regulations With Idol Texts
This week AT&T Wireless wasn’t about to let consumers remain idle about Idol. To get people to tune in to…