mParticle Expands Data Capabilities to OTT Video
MMW learned Tuesday that mParticle — “the API for Growth” — announced it has launched support for data collection within…
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Tru Optik Releases Advertising Platform Built For OTT
Tru Optik, a media-intelligence and ad-tech company, wants to be the “salvation of the media industry” by bringing the precision…
All Downhill Now? Messaging Revenues Expected to Decline by $600 Million
Juniper Research is out with new research that suggests the messaging market will decline from $113.5 billion in 2014 to…
Parks Associates Report: Broadband Households More Inclined to Cancel Pay-TV When OTT Available
It’s long been the dream of some consumers that, instead of buying a package of programming that includes a whole…
What’s Up? Mobile Spam on WhatsApp
The unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply. The latest research…
Analysts Look at What Lies Ahead for Mobile Operators in the New Year
In a new report from Current Analysis — Fifteen Predictions for Consumer Services in 2015 — researchers and analysts forecast…
Net Neutrality: No One Wants to Be Stuck in the Slow Lane
No one wants to be stuck in the slow lane — not on the road, not at the grocery store….
Report: Global SMS Revenues May Dip
Researchers at Informa Telecoms & Media estimate that worldwide SMS revenues will fall by $23 billion by 2018 Over the…