“There’s so much we can learn about a person based on the places they go,” the webinar invitre reads. “Join The Trade Desk and Factual as they discuss how to successfully implement the use of location data in your cross-device campaigns to target users based on their real-world behavior.”

According to the MMA and The Trade Desk, webinar speakers will highlight relevant geofencing examples with a special focus on the benefits of creating custom location-based audiences for Election 2016.

The presenters include Dave Pickles, CTO and Founder of The Trade Desk, and Bill Michels, SVP of Product and Partnerships at Factual.

To learn more or to register to attend the December 3rd webinar, click here.

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Sponsored by the Mobile Marketing Association (MMA) and presented by FollowAnalytics and GigaOm Research, the webinar is designed to help marketers discover the power of 1:1 personalization.

“In a 2015 survey done by FollowAnalytics and Survata, improving customer experience was cited as the number 1 priority for mobile apps by the 450 brands that responded,” according to the MMA. “Not surprising, as mobile’s unique contextual attributes make it the most intimate channel for creating deep customer relationships.”

Speakers Ed Simnett, Lead Analyst with Gigaom Research, and Amy Abascal, Director of Content & Demand Generation for FollowAnalytics, will discuss key insights from 450 mobile marketing leaders to help participants understand what they are thinking and doing, and how they compare with peers.

Also on tap are analyses of case studies about Renault, L’Oreal, and Voxeet that illustrate best practices.

To register, click here.

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“Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.”

If you’re not familiar, just last week the FCC issued new requirements for those engaged in text and telemarketing.

What do these new rulings mean to your company? Is your company at risk when making automated outbound calls or sending texts? Is your company taking the right steps to mitigate TCPA risks?

These are the questions posed. The answers will come during the July 14th webinar presented by the MMA and Neustar.

FTC veteran and Neustar’s Chief Privacy Officer, Becky Burr, will address the current regulatory landscape. Also, Neustar’s Vice President Dorean Kass will discuss “how authoritative consumer intelligence is helping to mitigate risk while also driving operational efficiencies.”

To learn more or to register to attend, click here.

The post MMA Webinar to Focus on FCC Proposal of New TCPA Laws appeared first on Mobile Marketing Watch.

Next week, the MMA will present “Enabling Local Businesses To Thrive With Mobile Marketing Solutions.”

The webinar, which is scheduled for Thursday, November 14, 2013 at 11:00 A.M. PST, will focus on:

• Repeatable examples of how businesses have used permission-based databases to reach interested customers and drive traffic and sales
• How mobile loyalty is being delivered on Main Street though customer rewards and outreach that makes businesses top of mind
• How mobile calls to action have boosted Yellow Pages sales

“In changing media consumption times, it’s imperative for local businesses to adapt to not only survive, but thrive,” the MMA says. “By combining enduring marketing strategies with mobile products and services, SMBs and corporate entities like quick service restaurants are seeing more customers, more often. That translates to more visits to stores and loyalty that brings additional sales.”

To learn more about the webinar or to register, click here.

The post New MMA Webinar Goes Local with Mobile Marketing Awareness appeared first on Mobile Marketing Watch.

The webinar – “Social Media Integration, Meet Mobile Marketing ROI” – will highlight and explore how social media and all digital marketing have become forever linked.

And the research, case studies and proven tactics are truly showing themselves as ubiquitous in application for any Social Media Strategy. Whether it’s the explosive growth of Mobile in APAC or the Social Media success stories in the US, all companies that embrace the trends and boldly executing are seeing tremendous ROI…and we’ll show you why and how.

The MMA says that the forthcoming webinar will cover:

• Mobile: Top Trends and Tips from the experts on the forefront of SoLoMo (Social Local and Mobile)
• Facebook & Mobile Adoption: Facebook Amplification Tactics Driving Increase in Sales of over 200% for brands like Starbucks, Target and Amazon
• Mobile Combo with Youtube & Video: How to build an engagement strategy around your social actions and engaging video content
• Integrated Marketing: Aligning your social strategy across with existing and departmental goals and attribution models to prove it.
• Online Marketing Institute: Research and Case Study examples from SAP, Cisco, Starbuck, Amazon, Intel.. pointing the way to the foundational principles of Social Success.
• Analytics: Ways to plan your social media marketing strategy and measure success through Mulit-channel Attribution Models

To sign up for Tuesday’s webinar, click here.

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