Report: Mobile Rapidly Surpassing PCs for Email Engagement
A new industry benchmark study revealed that more than 70 percent of customers of mobile-centric brands open their email on…
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4C Connects TV with Social Media for Double Whammy of Multi-Screen Brand Outreach
4C, a data science company helping to power the future of advertising, has just announced its first product integration with…
Social Media Marketers Take Note: Women Way More Likely to Use Pinterest
Guess what? Gender is still the main defining factor for users of the visual social network Pinterest. “Pinterest quickly attracted…
From Google+, Hangouts & WiFi — Google Revamps its Social Experience
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…
Tracking of Real World Location Visits of UberMedia System Looks Like a Winner
Location tracking and marketing is becoming big business. Now UberMedia has patented a way to make it better. Basically, instead…
New Report Says Social Media is the ‘First App of the Day’
It’s a social media first kind of world, especially for mobile users. “The very first app most U.S. mobile users…
Today: DialogTech, Leapfrog Online Hosting Webinar on New Mobile Rules For Search, Social and Display
On Monday, MMW learned that DialogTech, a provider of call analytics and automation for the enterprise and agencies, and Leapfrog,…
Sharing the Video Wealth: Facebook Announces New Video Revenue Split Deal
Video producers could be making more money soon. Word just out is that Facebook is preparing to give creators of…
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for…
How Brands Can Revamp Facebook Strategies to Expand Reach
The following is an exclusive guest contributed post by Joe Matthews, co-founder and CEO of Tagkast. Over the last decade,…