Mobify, Pathful Help Retailers Leverage Shopper Interaction With Content
Mobile customer engagement giant Mobify confirmed to MMW on Monday its acquisition of Pathful, provider of advanced machine learning-based technology…
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Get Smart Content Launches Oracle Marketing AppCloud App to Personalize B2B Journey
B2B marketers can now really, really “get smart.” That’s because Get Smart Content, a leading website segmentation and targeting platform,…
Facebook Taps Tugboat Yards So Web Publishers Can Take Reader Payments
Everyone now knows that Facebook is seeking to become a content hub — one that keeps members on site with…
Yo, Matey! Pirate Content Theft Sites Still Raking in the Booty
There are about 600 websites that still illegally stream TV shows and movies online. It’s a lucrative venue. A recent…
Insider Summit: ‘Brands Publishing the Least Get More Engagement,’ Content Still Needs Work
It was an interesting day at the recent Content Marketing Insider Summit, where a panel of experts dished on content…
Saving Face(book): Users Can Now Save Content for Later
Interesting stuff on Facebook, but no time now to read it? Now you can save it for later. Facebook has…
Turning Emails into Powerful Branding Tools
When it comes to email, most marketers would love it if the people on their email list look forward with…
When it Comes to Email, Less Definitely is More for Both Message and Images
While every marketer knows that email is still a powerful core communication channel, the fact is that today’s consumer is…
Amazon Drops Some Serious Coin
Big news from Amazon on Monday. As it turns out, every Kindle Fire owner in the U.S. will find $5…