Emergency Webinar Will Address Urgent Matters in Mobile Marketing
On October 16th, the Federal Communications Commission will begin enforcing a strict new set of rules governing marketing calls and…
Consumer Privacy
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How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests…
Apple Looks Through The PRISM of Mobile Privacy
Two weeks ago, scandal erupted over publicized revelations pertaining to PRISM, a supposedly covert collaboration between the NSA, FBI, and…
Personalizing Mobile Marketing: The Delicate Balance Between Context & Privacy
According to Forrester Research, mobile marketers are under-utilizing mobile capabilities. Although the capacity of mobile devices for instant purchasing has…
Who’s Killing SMS Marketing?
The following is the first in a new weekly guest series by Derek Johnson, Founder & CEO of Tatango. Recently…
Sen. Al Franken Calls For Mandatory Privacy Policies From All iOS & Android Apps
There’s been a lot of attention paid to mobile privacy recently, especially following the accusation that iOS apps are tracking…
US Lawmakers Call for Controversial New Smartphone Laws
As it turns out, all the high-profile senate hearings on mobile security and consumer privacy weren’t just exercises in political…
Mobile Marketing Association Takes Aim At Mobile Privacy Guidelines With New Initiative
The Mobile Marketing Association (MMA) today announced a new initiative focused on the development of a “comprehensive set of mobile…
OfferMobi Set To Debut First Mobile Affiliate Network
I’ve long wondered when affiliate marketing would enter the mobile space, and now seems to be the time. OfferMobi.com is…
Court Case Leads Way To TCPA Laws Applying To SMS
There’s long been ambiguity surrounding the use of SMS by marketers and whether or not the sending of which is…
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