Mobile Ads for the On-Demand Era– At Scale?
The following is a guest contributed post by AdColony‘s VP of product marketing, Andrew Dubatowka. Advertising has always gotten a…
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NetElixir Releases Back-to-School Ecommerce Sales Data
According to an analysis of 80 million ecommerce sessions on mobile and desktop between July 27, 2017 and September 5,…
Mobile Ads Need to be Thumb-Stoppers Not Show-Stoppers
The following is a guest contributed post by Alex Burn, Creative Director, Collective. There’s a lot of noise being made…
PacketZoom’s Mobile Expresslane Eliminates Mobile Disconnections
This week, PacketZoom released its case study with Sephora, a leader in global beauty retail, on the integration of PacketZoom…
Yes, It’s Legal: Company Launches Mobile Display Ads for Attorneys Service
Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying…
Jack in Box Now Serving Virtual Reality Advertising
According to a new report from MAW, one of the nation’s most prominent fast food chains is embracing virtual reality…
A Simple Mistake? Half of Southeast Asians Clicking on Mobile Ad Did It By Accident, Says Study
“Just under half of people surveyed in five Southeast Asian countries (Indonesia, Malaysia, Philippines, Thailand, and Vietnam) who said they…
Ad Tech Innovation Returns to Ad:Tech New York
The expo floor at ad:tech New York played host to some of the world’s most well-known companies earlier this month,…
Verve Big Winner in Fan Engagement Pitch Competition at Sports Marketing Symposium
Verve, a leader in location-based mobile advertising, recently won the Momentum Sports Marketing Symposium’s audience award for Best Sports Experience…
How to Play the Ad Game in Games and Not Lose
The following is a guest contributed post to MAW by Mark Robinson, CEO of deltaDNA, and shared with MMW. When…