Adweek Announces New Chief Executive Officer
MMW learned Monday that Adweek, LLC — a premier resource for marketers — has appointed Jeffrey Litvack as chief executive…
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Worm in the New Apple? Openness to Ad Blockers Jeopardizes Even Publishers’ Premium Mobile Ads
“When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on…
In-House Native Advertising Divisions Becoming The New Norm in Digital Marketing
At this time last year, native advertising was still a somewhat controversial topic. However, at this point in time, native…
Do Social Media Reviews Really Lead to More Sales?
If you’ve wondered whether or not social media reviews truly lead to more conversions across eCommerce, the answer is clear….
From Coca-Cola to Coach: Consumers in Developing Economies Want More Brand Ads
Western economy consumers may have grown blase about ads from Nike, Coca-Cola, Coach — but people in developing markets want…
FTC Not Relenting in Native Ad Witch Hunt
Adweek recently connected with Jessica Rich, Director of the Federal Trade Commission’s consumer protection bureau. In a new interview published…
Infographic: Mobile Marketing for the Holidays
On Tuesday, AdWeek published an insightful new infographic highlighting the anticipated impact of mobile marketing on this year’s holiday shopping…
Second Screen Phenomenon Opens Cross-Channel Marketing Opportunities
The following post is a guest contributed articled from Christine Oliveri, Vice President of Client Services and Operations at I.Predictus….
Mobile Advertising Prices Climb… But What About Their Value?
Mobile advertising’s last stand in the 4th quarter of 2012 was an impressive one. Mobile advertising prices jumped significantly during…
Starbucks Brewing a Good Buy for the Square Card Reader
Starbucks has taken an even deeper plunge into the mobile space with its latest commitment to the Square credit card…
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