MMA Heats Up Mobile Channel with Winter Issue of the International Journal of Mobile Marketing
On Thursday, the Mobile Marketing Association published the latest issue of its International Journal of Mobile Marketing. According to the…
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Juniper Projects Mobile Banking to Reach Half a Billion Users by 2013
By the end of next year, mobile banking service adoption will reach more than half a billion users. That’s according…
Addictive Mobility Publishes White Paper ‘The Rise of Mobile Social Targeting’
This week, the mobile social advertising gurus at Addictive Mobility published a new white paper that delves into how social…
MMA Issues Whitepaper on Mobile Location Based Services Marketing
The Mobile Marketing Association (MMA) has published a new whitepaper on location based services marketing. The whitepaper underscores the MMA’s…
Millennial Media Publishes Second Edition of The Mobile Intel Series
[youtube]http://www.youtube.com/watch?v=Mv2bxuJemgs&feature=channel_video_title[/youtube] On Tuesday morning, Millennial Media published the second edition of their fascinating Mobile Intel series. Produced with the folks…
Juniper Research Projects Mobile Payments Industry to Triple in Value in Four Years
The 4th of July may be over, but major fireworks are ahead for the mobile payments industry according to a…
Juniper Research Projects Mobile IM Users will Grow But Not Threaten SMS Dominance
Based on the latest research and projections by Juniper, mobile instant messaging users are on pace to surpass 1.3 billion…
Millennial Media & comScore Publish In-Depth Whitepaper On Mobile Advertising For Retail
Millennial Media has teamed with comScore to publish an in-depth whitepaper on mobile advertising within the retail industry as part…
MMA White Paper: Mobile Advertising is Now Asia’s Most Effective Method of Marketing
According to the findings by the Mobile Marketing Association and Out There Media, mobile advertising has quickly become the most…
Smaato Turns 5: Now Serves 16+ Billion Mobile Requests Per Month With 7K Publishers
Smaato recently reached an important milestone in the mobile advertising industry – it reached the five year mark. Celebrating its…