MMA and IAB Seek Public Comment on ‘Mobile Phone Creative Guidelines’
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive…
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RIM Planning Bold Post-BB10 Move?
In recent months, MMW has reported the many ways in which Research in Motion is embarking on a serious comeback….
New App Developer Guidelines Come from Sesame Street
Mobile app developers long past their childhood days may once again be singing: “can you tell me how to get……
eBay Touts ‘Biggest Mobile Shopping Day’
New information is surfacing about eBay’s mobile shopping successes this holiday shopping season. As it turns out, 2012 has already…
Juniper Finds Augmented Reality Apps Highly Popular, Profitable
There’s no fantasy behind augmented reality after all, at least not in terms of the revenue generated by AR apps….
MMA Challenges Conventional Thinking on Mobile Marketing With Groundbreaking Initiative
On Wednesday, the MMA announced the findings of a recently commissioned study that challenges marketers and agencies to “look deeper…
mPayments to Top $1.3 Trillion by 2017
Another day, another bold estimate for where mobile payments are heading. The scale of global mobile payment transactions is expected…
Juniper Projects 300 Percent Growth in In-App Mobile Ad Spend
According to the projections contained inside of a new report from Juniper Research, in-app advertising spend across all mobile devices…
Juniper Publishes ‘Mobile Money Transfer & Remittances’ Study
Juniper is “banking” on turning some heads with its newest report, aptly titled “Mobile Money Transfer & Remittances.” According to…
Mobile Marketing Association Updates MMA Universal Mobile Ad Package
According to an announcement Thursday morning from the Mobile Marketing Association, the global trade association for the mobile industry has…