New Report Highlights Power of Brands to Break Gender Stereotypes in Digital Advertising
According to a new report, the findings to which MMW was privy on Thursday, consumers believe brands have a role…
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New Offering Addresses the Changing Needs, Higher Expectations of Modern Digital Advertisers
MMW can now confirm that Edge 226 — a technology company with a hyper focus on meeting the needs of…
Attorneys Gain New Digital Advertising Program Service
BusinessCreator, Inc. — an established leader in local search marketing, mobile marketing, social marketing and video marketing — announced this…
Facebook Leads Digital Marketing Spend for Retailers
MMW has learned that paid search and email marketing lead retailers’ lists of effective customer acquisition channels, however, social media…
First Look: StaMedia Expands Digital Advertising Suite
MMW can confirm Tuesday that Dallas based StaMedia Group has completed an acquisition of Meteora Media. The purpose of the…
Crimtan Aims to Take Hyperlocal Ad Targeting ‘to the Next Level’
Digital Element, a provider of IP geolocation technology, tells MMW that Crimtan, a UK-based global advertising technology company, is now…
Monotype Aims to Help Brands Meet HTML5 Digital Ad Guidelines
With the June 30th “no new Flash uploads” deadline from Google ad networks now behind us, the digital advertising industry…
New Study Probes the Priorities and Challenges Facing Digital Publishers
This week, our friends at Mixpo released their latest report, The State of Digital Advertising for Publishers. Through a combination…
Is VR the Savior of Digital Advertising?
According to a new report from VRJournal, virtual reality may breathe new life into digital advertising by the end of…
Mobile, Online Advertising Spend in Europe is Growing Faster in Some Markets Than Others
IHS Inc., in collaboration with IAB Europe, has just announced findings from its annual European online advertising report, AdEx Benchmark….