Can Big Data Be Turned into Big Money? Syniverse Thinks So
Global mobile enabler Syniverse said this week that the company’s Chief Marketing Officer Mary Clark will present on the future…
big data
Read More
Alimama Launching ‘First Big Data Platform’ Based on Real Audiences
Last week, Alimama held a press conference in Beijing announcing the launch of their “Dharma Sword.” What is that, exactly?…
For B2B Marketers, Contacts are the Center of the Big Data Universe
The following is an exclusive guest contributed post to MMW from John Arnold, the VP of Marketing at FullContact and…
Splice Machine, RedPoint Deliver ‘Big Data’ Digital Marketing Platform
Splice Machine, provider of The Hadoop RDBMS, has formed a “strategic partnership” with RedPoint Global, a data management and digital…
Hottest New Year Trend? Digging into the Benefits of Big Data
You’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus. Our take?…
Does Size Matter? Time to Demystify the Data Dilemma
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace,…
The Zen of Big Data: How the Details Help Marketers Promote the Big Idea
As wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created…
Opinion: Big Data's Big Mistake
The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye. In the early and middle…
Come to Big Data: Majority of Mobile Marketers Knows Data Technology is Critical
How can a marketer understand a consumer? It’s all in the data. And marketers know it. While marketers seek newer…
Koetsier : Data is the Key to Huge Marketing Successes
“When it comes to marketing, social is cheapest and ad exchanges help you target the highest-quality consumers, but nothing beats…