“While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps,” the Reveal Mobile team says. “To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates.”

While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.

With regard to this Wednesday’s 30 minute webinar, we’re told that Reveal Mobile will share insights and strategies on monetizing mobile data.

Topics covered include:

• A brief history in monetizing data
• Why monetize mobile, and why now?
• Types of data that can be monetized, and how the market values it
• What the future holds for mobile data monetization

To learn more or to sign up for the webinar, click here.

The post May 10th Webinar Reminder: Reveal Mobile to Present ‘Monetizing Mobile Data 101: Insights and Real World Strategies’ appeared first on Mobile Marketing Watch.

On that occasion, Reveal Mobile will present a new webinar — Monetizing Mobile Data 101 — that promises to serve up a wealth of information and insight.

With a proven track record of helping clients increase mobile revenue, Reveal Mobile enables the conversion of mobile location signals into high value audiences. The result? Clients generate more mobile revenue — with or without ads.

“While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps,” the Reveal Mobile team says. “To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates.”

While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.

With regard to next week’s 30 minute webinar, we’re told that Reveal Mobile will share insights and strategies on monetizing mobile data.

Topics covered include:

• A brief history in monetizing data
• Why monetize mobile, and why now?
• Types of data that can be monetized, and how the market values it
• What the future holds for mobile data monetization

To learn more or to sign up for the webinar, click here.

The post Monetizing Mobile Data 101: Insights and Real World Strategies appeared first on Mobile Marketing Watch.

Given that beacon-triggered mobile moments perform 5 times better than traditional mobile engagements, it’s little wonder that retail marketers are increasingly turning to mobile proximity targeting for retail customer acquisition.

But with big opportunities come big questions about making the most of what cutting edge marketing technology has to offer. To that end, inMarket, one of the largest beacon platforms in the world, and Reveal Mobile, industry leaders in audience data, are teaming up to present a webinar (“Mobile Location & The Tale of Retail ROI”) on February 22nd.

In this 45-minute webinar presented by Cameron V. Peebles, CMO of inMarket, and Matthew Davis, VP of Marketing for Reveal Mobile, the speakers “will shed light on best practices for using location in retail, present case studies from world-class advertisers such as Starbucks and analyze the status and quality of location data available to the retail industry.”

The knowledgeable presenters plan to provide attendees with a “clearer picture of the current status of the industry, detailed knowledge of the infrastructure deployed throughout the US, and a gameplan for creating, calculating and increasing ROI.”

All told, the webinar comes at an opportune time in this new year. If past is prologue, beacon-based mobile campaigns will become a higher priority for the world’s largest advertisers as 2017 progresses.

inMarket, for example, experienced 100% YoY growth in clients on its beacon platform in 2016 and now serves more than 200 top brands and retailers including Heineken, Clorox, Energizer, and Rite Aid. One client, Johnsonville Sausage, even experienced a 24 percent sales lift versus control stores, thanks to in-store mobile engagement via inMarket.

To learn more or to register for the webinar, click here.

The post inMarket, Reveal Mobile to Host Webinar: Mobile Location & The Tale of Retail ROI appeared first on Mobile Marketing Watch.

The app is now available on both iOS and Android.

According to the provided scoop, we’re told that the GetResponse Webinars app allows users to manage online webinars on their smartphones and tablets.

“We were the first email marketing technology provider to integrate webinar creation and management into our platform as a dedicated service,” said Simon Grabowski, GetResponse Founder and CEO. “As more of our customers turn to mobile devices to navigate their marketing efforts and build successful campaigns, it was critical to bring webinar management to iOS and Android.”

To learn more, click here.

The post GetResponse Goes Mobile with Webinar Management appeared first on Mobile Marketing Watch.

What does ‘reality’ mean in an omnichannel world, the webinar organizers ask?

Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. In response, brands and retailers are shifting to omnichannel commerce to deliver consumer experiences that bridge the gap between the real and the virtual.

“Now, marketers can identify and target individual consumers throughout their purchasing journey with context-aware experiences that drive satisfaction, loyalty, and revenue,” the webinar’s registration page reads.

In the webinar, attendees will:

•Learn how implementing personalized omnichannel marketing campaigns can help brand owners increase their understanding of buyer behavior throughout the product’s lifetime.
•Learn how providing contextualized and relevant messaging throughout the consumer’s shopping journey will foster deeper brand loyalty and drive repurchase intent while collecting valuable analytics.
•Learn how Thinfilm’s NFC technologies can bring packaging and products to life by adding easy-to-use smartphone interactivity with the simple application of an affordable pressure-sensitive label.

To learn more or to register, click here.

The post Webinar: Raising the Bar for Omnichannel Commerce appeared first on Mobile Marketing Watch.

This week, MMW learned what’s planned for an upcoming webinar you’ll want to check out.

Presented by Michael Trapani, Product Marketing Manager for IBM Marketing Cloud, the webinar is set for Tuesday, October 11.

“Every holiday, mobile traffic increases at a remarkable rate. Yet, marketers still struggle to drive conversation through their mobile channels,” reads the webinar’s registration page.

Trapani will help attendees learn everything they need to know about designing a holiday experience that can increase revenue and create promoters of their brand during this critical season.

To learn more or to register, click here.

The post WEBINAR: Tips For Crafting a Better Mobile Experience For Holiday Shoppers appeared first on Mobile Marketing Watch.

MMW learned this week that a new webinar will address the power of data science for effective mobile marketing.

“Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer,” the webinar’s registration page reads. “Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers.”

Backed by the MMA and presented by Denise Hotta, Associate Product Manager for DataXu, the July 21st webinar will be jam-packed with helpful insight and key takeaways, including:

• How can marketers take advantage of existing data to market to people, not devices, in a smarter way?
• How can marketers broaden their thinking to avoid defining customers by yesterday’s data points?
• What are the various use cases that a mobile-first advertiser can employ to attract and retain a loyal user base?

To register for the webinar, click here.

The post Webinar: Making Mobile Marketing Better Through Data Science appeared first on Mobile Marketing Watch.

That’s the opening salvo from BI Intelligence in their recent mass invite to the mobile community, encouraging registration for its forthcoming webinar titled “The Future of Mobile Engagement.”

“Messaging platforms and bots have the potential to help bridge the gap between consumers and businesses,”says Will McKitterick
Senior Research Analyst at BI Intelligence.

McKitterick will host a free webinar on May 25th at 11:00 a.m. ET where “we’ll cut through the hype around bots and messaging to help anticipate the future of mobile engagement.”
To learn more or to register, click here.

The post Webinar: The Future Of Mobile Engagement appeared first on Mobile Marketing Watch.

The post Webinar: Thriving in the Post-Digital World appeared first on Mobile Marketing Watch.

“This year, the top challenge marketers faced also is their top priority: knowing their customers’ needs, wants, and attitudes,” a media release promoting the publication reads. “Thirty-eight percent of marketers cited knowing their customers as their top challenge in 2016, and 52 percent named enhancing their customer knowledge as one of their top three priorities.”

Additionally, we’re told that marketers are also concerned about increasing visibility over competitors as well as “staying ahead of new marketing trends.”

Highlights and key findings from the study will be explored in detail during a live Webinar on April 13. The webinar includes an insider look at how Publishers Clearing House has overcome data and technology challenges to center its marketing programs on the customer. Webinar attendees will receive an exclusive Digital Marketer cheat sheet that highlights the report’s top statistics.

To reserve a spot in the webinar, click here.

The post Experian Marketing Study Shows a Failure to Really Get to Know Customers appeared first on Mobile Marketing Watch.