Mobile Marketers: Self-Regulate With MMA Complaint Process
Remember the AT&T text-spam fiasco, which I said was especially egregious because it seemed the cellular company violated its own…
Mobile Marketing Association
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MMA U.S. Best Practices Forum
The Mobile Marketing Association held their annual U.S. Best Practices Forum yesterday in Denver and I was one of the…
Is Mobile Marketing Largely Recession-Proof?
Advertising as a whole has taken a hit along with the economy recently, but surprisingly (or not) mobile marketing seems…
Survey: Still Only 1 In 4 US Consumers Interested In Mobile
A recent study put on by the MMA in conjunction with research partner Synovate has unveiled some new mobile usage…
MMA Updates Mobile Marketing Guidelines
With the increased popularity and use of mobile video and television, the MMA has updated their mobile marketing guidelines to…
MMA Seeking New President
Mobile Marketing Association (MMA) president Laura Marriott resigned today, after three years on the job that saw her increase membership…