What Companies are the World’s Best Mobile Marketers? 11th Annual MMA ‘Global Smarties’ Will Decide
It’s time for the “Global Smarties” again. Sponsored by the Mobile Marketing Association (MMA), the Global Smarties is the world’s…
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PlaceIQ’s Boss Appointed to MMA’s Board of Directors
PlaceIQ said this week that their CEO Duncan McCall has been appointed to the Mobile Marketing Association’s (MMA) North American…
MMA Webinar Shares Insights on Why Mobile Budgets Should Be Doubled
How much should brands be allocating to mobile advertising? Much more than they are now. That’s the conclusion of a…
MMA: How to Create Mobile-Friendly Customer Journey
What’s the most necessary move for major brands and marketers? That’d be moving to mobile and making that experience great…
The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing…
SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows
As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the…
MMA Touts Diverse Array of New Members
On Tuesday, the Mobile Marketing Association (MMA) announced the addition of a diverse array of new members — 39 in…
Tuesday MMA Webinar is All About Unlocking the Power of Place
This afternoon, the Mobile Marketing Association (MMA) and xAd will present an interesting new webinar. With location now a cornerstone…
MMA, Giant Media to Explore the Future of Mobile Advertising
One ad format, more than any other, is growing at a pace so fast today that it could one day…
New MMA Report Probes Cross Marketing Effectiveness
This week, amidst all the mobile tech news emerging from SXSW 2015, it’s easy to forget that there are other…