MMA Taps New Brand Leaders for Board of Directors
The Mobile Marketing Association (MMA) has just announced the addition of five new industry leaders to the North American Board…
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MMA Appoints Leaders from Major Consumer Brands to Global Board of Directors
The Mobile Marketing Association (MMA), a leading global trade association for the mobile industry, just added five new Global Board…
Mobile Marketing Association Demystifies Location Data in Webinar November 23
Location data is driving more and more marketing decisions and campaigns. The Mobile Marketing Association (MMA) has planned “a deeper…
Aligning Mobile Strategy for 1:1 Omnichannel Experiences is Topic of MMA Webinar
Mark your calendars now for “How to Align Your Mobile Strategy for Beautiful 1:1 Omnichannel Experiences,” slated for Wednesday, November…
Blackberry Takes a Bow in Response to Top MMA Honors
The Mobile Marketing Association (MMA) in Indonesia has just bestowed an industry award recognizing the growing strength of BBM as…
MMA Unveils 2015 Global Smarties Winners Celebrating Exceptional Campaigns in Mobile Marketing
What companies exhibit the best of the best creativity and innovation in mobile marketing? The answers are in, courtesy of…
MMA Says Hello to 37 New Members
Ahead of the weekend, the Mobile Marketing Association welcomed 37 new members across the marketing ecosystem. According to an announcement…
MMA Invites Marketers Down Under to Enter Global Mobile Marketing Awards
The Mobile Marketing Association is on the prowl and searching for the most innovative and effective marketers down under. The…
What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk
Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the…
MMA Touts Jury and New Categories for 11th Annual Global Smarties
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards…