Mobile, Online Advertising Spend in Europe is Growing Faster in Some Markets Than Others
IHS Inc., in collaboration with IAB Europe, has just announced findings from its annual European online advertising report, AdEx Benchmark….
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What’s Up? Mobile Spam on WhatsApp
The unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply. The latest research…
EU Banks Ready to Roll Out Apple Pay?
In the short time it has been available, Apple’s upstart mobile payments platform has been gaining popularity across the U.S….
RTB Trend Report Shows Hot Growth in European Programmatic Marketplace
The burgeoning activity in programmatic trading was just confirmed in Adform’s RTB Trend Report for Q2 in Europe. There’s sustained…
Report: Mobile Solutions to Boost Sales Across U.S., Europe
The mobile boom is leading to significant consequences for sales in the U.S. and Europe. That’s according to a new…
Starbucks Ready to Charge Up Your Morning and Your Mobile
Getting a charge out of Starbucks now extends well beyond a cup of java. Duracell Powermat and Starbucks announced that…
The North Face Does an About-Face on Mobile Marketing
What a difference one successful mobile marketing campaign can make. For one well-known brand that was formerly a mobile marketing…
Why Western Europe is a 2014 Mobile Marketing Hotspot
Mobile marketing is on the rise in Europe and for good reason. According to the latest eMarketer projections, nearly 50%…
Average Internet Access Rates Slowly Rise in Europe
According the latest eMarketer data shared with MMW this week, Internet usage in Europe is expected to rise by over…
Smart Connected Device Market Erupting in Europe
New data from the IDC shows that the smart connected device market continued to post impressive growth in 3Q13, but…
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