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Geolocation

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First Look: DynAdmic Uses Digital Element’s Mobile-Derived Geolocation Data within Its Digital Video Advertising Targeting Solution

michael3 mins

Digital Element, a global geolocation data and services provider, just announced that DynAdmic, a digital video advertising firm, has selected…

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  • Marketing Strategy
  • Mobile Location
  • Opinion
  • Technology

Understanding The Power of Geolocation in Marketing

michael9 mins

The following is a guest contributed post by Antonio Tomarchio, CEO of Cuebiq. Today, more and more app publishers are…

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  • Marketing Strategy
  • Mobile Location
  • Opinion
  • Technology

Cuebiq Boss Dishes on the Power of Geolocation in Marketing

michael9 mins

The following is a guest contributed post by Antonio Tomarchio, CEO of Cuebiq. Today, more and more app publishers are…

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  • Mobile Location
  • Mobile Marketing
  • Opinion

Geolocation Marketing Basics: Geo-Fencing, Geo-Targeting, Beacons & The Future

michael11 mins

The following is an exclusive guest contributed post from Momchil Kyurkchiev, CEO of Leanplum. Geolocation as a concept is defined…

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  • Announcements
  • Marketing Strategy
  • Mobile Devices
  • Mobile Marketing
  • News
  • Platforms
  • Technology

Moving Forward in Reverse: Digital Element Launches New Reverse Geocoding

MikeR1 mins

Big news out of Atlanta. Digital Element has just introduced what it calls GeoMprint, a new reverse geocoding solution targeted…

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  • Marketing Strategy
  • Mobile Advertising
  • News
  • Platforms
  • Technology

You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data

Barton1 mins

Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow…

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  • Announcements
  • News
  • Opinion
  • Platforms
  • Technology

Op-Ed: What Marketers Need to Know About Geolocation Tech

michael1 mins

The following is a guest contributed post from Ben Tepfer, Product Marketing Manager for Adobe Campaign. The famous refrain “location,…

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  • Announcements
  • Marketing Strategy
  • Mobile Apps
  • Mobile Devices
  • News
  • Platforms
  • Smartphones
  • Tablet Devices
  • Technology

How to Leverage the Full Spectrum of Customers’ Mobile Activities in Six Steps

michael1 mins

A great mobile app is like a gold nugget, but it’s only one among many. For your mobile marketing to reach the widest possible audience, you must go beyond the app and leverage the full spectrum of mobile activities.

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  • Announcements
  • Mobile Devices
  • News
  • Platforms
  • Resources
  • Technology

Geolocation Thriving in Fledgling Online Gambling Industry

MikeR1 mins

As mGamingWatch first reported this week, new reports out of the Garden State reveal that New Jersey Internet gambling regulators…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Apps
  • Mobile Devices
  • Mobile Marketing
  • News
  • Platforms
  • Privacy
  • Resources
  • Smartphones

FTC Says Mobile Security for Kids is Largely ‘DisAPPointing’

michael2 mins

On Friday, the Federal Trade Commission today issued a staff report that could be of great concern to many parents…

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