4C Partners with Kantar Media on Cross-Screen Media Solution for Political Advertising
A fresh new offering could help political advertisers target swing-state voters based on TV triggers and drive engagement with candidates…
JacobReitzin
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Alphabet Gets the Upper Hand on Apple
Apple may still be a tech giant of massive proportions, but Google’s parent company Alphabet is set to officially top…
Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It
Mobile research just out from Parks Associates shows that 39 percent of smartphone owners use some sort of voice recognition…
Mobile Coupons Lead to Lickety-Split Action: 65 Percent Redeem Them in 5 Minutes
How fast do consumers who receive mobile coupons use them? Amazingly, about 65 percent of recipients redeemed them within 5…
Survey: Mixed Feelings Dominate Small Business Landscape
According to the 2016 State of Small Business Report, released Tuesday by Wasp Barcode Technologies, half of the businesses surveyed…
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