OPINION: Use Sophisticated App Install Ads to Create Stronger Customer Relationships
The following is a guest contributed post from Andreas Hassellöf, founder of Ombori Group It has never been a more…
Mobile Apps
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App Annie Offers Rare Data Visibility Into the World’s Largest Mobile App Economy
On Tuesday, App Annie — a trusted mobile app market data and insights company — announced the launch of comprehensive…
Kitewheel Named a Leader in Customer Journey Analytics Orchestration, Visioning
Ahead of the weekend, Kitewheel — provider of a leading Customer Journey Hub for brands and agencies — announced that…
First Look: Push Notifications Increase In-App Spend 16% and Drive 9.6X More Users to Buy
Mobile marketing leader Leanplum shared with MMW on Tuesday the findings of their new Mobile Marketing Trends report, “In-App Purchases…
OfferCraft, Swinomish Casino & Lodge Launch New Game Each Week on Facebook
OfferCraft, a software company that uses artificial intelligence and gamification to help companies increase customer revenue and employee engagement, has…
Report: Half of Americans Delete Apps Without Good Customer Support
It’s the effective kiss of death for mobile apps — poor customer service. Helpshift, a company focused on the customer…
Strike Social Among Fastest-Growing Advertising & Marketing Companies
Strike Social — now the world’s largest YouTube ad optimization firm and partner in paid social media management for 500+…
INFOGRAPHIC: Millionaire’s Index Reveals Healthy, Maturing App Economy
A new report from Pollen and its partners at Priori Data dishes details about what is now deemed to be…
Immersion Enters Into New Licensing Agreement for Gaming and VR Applications
MMW can now confirm that Immersion Corporation — a leading developer and licensor of touch feedback technology — has signed…
GawkBox Announces New Funding to ‘Jumpstart’ Income Generation for Twitch, YouTube Content Creators
Ahead of the weekend, MMW learned that GawkBox — a company that provides monetization for live streamers and other content…