Undertone, a leader in high-impact digital advertising solutions for brands, announced on Monday the general availability of the Expandable Teaser ad format following successful beta testing with clients including BMW and Major League Soccer.
Here’s what we can tell you about the new offering.
The cross-screen format provides brands an innovative way to grab attention and drive engagement through great creative that enables consumers to control the advertising experience.
The Expandable Teaser format is one of the first in digital advertising to be aligned with the Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) LEAN Principles.
“The launch of Expandable Teaser ads continues the evolution and broadening of Undertone’s product portfolio,” said Undertone President Rob Schwartz. “With this new format, consumers have more control of the engaging and interactive features that connect them with the advertising experience. Brands like BMW now have more ways to attract consumers utilizing the stunning creative, innovative formats, and great service they have come to know and love from Undertone.”
Want to know more? Check out Undertone here.
