Are You Practicing Safe Text?
Sure, you may think you’re reaching consumers with text messages they want to receive and when they want to receive…
SMS marketing
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Chipotle Finds SMS Marketing Success with ‘Adventurrito’
Chipotle’s recent campaign is a fantastic example of SMS marketing done right. Nicknamed “Adventurrito,” on July 13th Chipotle kick-started a…
How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests…
Study Shows Growing Consumer Interest in Opt-In Retail SMS
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail…
3 Tips for Terrific Mobile Marketing
Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this…
Understanding Immediacy in Mobile Marketing
Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in…
Understanding the Behavior of Mobile Device Consumers
As the use of smartphones becomes more and more widespread, so does the need for companies to know how to…
SMS Marketing: How It’s Changing in 2013
The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and…
Can You Really Take the Guesswork Out of Mobile Advertising?
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
What is Push Marketing?
Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get…