SMS Will Reign King in 2017
The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strategy, OpenMarket….
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eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers….
Advertisers May Benefit From Viewing SMS as Separate From Email
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing…
OPINION: Person-to-Person Messaging is the Future of Mobile Communication
The following is a guest contributed post from Roddy Lindsay, CEO and co-founder of Hustle. In the 2016 election cycle,…
Study: Texting is the Most Preferred Channel for Two-Way Business-to- Millennial Communications
Ahead of the weekend, MMW was briefed by the team at OpenMarket, a leader in enterprise mobile engagement, about the…
SMS Works for Retailers: Many Cite Improved Customer Service Benefits
Maybe retailers ought to give SMS (text messaging) a closer look. Only 29 percent of U.S. retail firms are actively…
Op-Ed: How SMS Drives Engagement
The following is a guest contributed post from Gillian Hughes, VP of Corporate Sales at Veoo With today’s ‘there’s an…
Visual Learning: The Beginner’s Guide to SMS Marketing
This week, Hospitalitynet.org published a new visual guide to SMS marketing courtesy of the insight provided by Trumpia. “SMS (Texting)…
New Mobile-First SMS Delivery Solution Makes Waves Down Under
Big news from the mobile masterminds down under. Our sources in Sydney, Australia tell us that established digital publishing company…
SMS Marketing Campaign Planned for Wayne Dyer Inspired eBook
Is mobile marketing the future of publicity pushes in the publishing world? We’re about to find out. According to an…