‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile
“Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read…
mobile messages
Read More
SMS for Marketing, Consumer Use on Opposite Roads in the U.K.
While SMS marketing is now used by a record number of businesses large and small across the United Kingdom with…
How to Avoid the SMS Spam Trap
On the heels of the Viacom SMS spam settlement, SMS… and spam… are on the minds of many today. It’s…
Study Shows Growing Consumer Interest in Opt-In Retail SMS
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail…
Viacom Accused of Allegedly Spamming Mobile Users
According to published reports Tuesday, Viacom may be threatened with a potential class-action lawsuit stemming from claims that the global…
Juniper Believes Mobile Messaging Will See Wild Growth in Five Years
Mobile messaging is going to see double by 2017. That’s according to a new report from analyst firm Juniper Research….
Mobile Operators Losing Billions to Social Messaging Apps
The likes of Apple’s iMessage and other free social messaging apps and services now available across myriad platforms are costing…
Yahoo Dives Into Mobile Messaging and Eats Away at SMS Revenues
Yahoo is venturing deeper into mobile waters with its freshly announced plans to tackle mobile messaging. The venerable tech company…