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Hot Shot Tech Innovator Aims to Slash Fraud from Ad Attributions

michael3 mins

MMW learned last week that KR8OS continues to advance the development of its Ethereum blockchain powered ad attribution platform expected…

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  • Mobile Devices
  • Platforms
  • Technology

MetaX Develops Ads.txt Plus, Powered by adChain and adToken

ChristaH2 mins

This week, MMW learned that MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • News
  • Platforms

First Look: DynAdmic Uses Digital Element’s Mobile-Derived Geolocation Data within Its Digital Video Advertising Targeting Solution

michael3 mins

Digital Element, a global geolocation data and services provider, just announced that DynAdmic, a digital video advertising firm, has selected…

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  • Mobile Advertising
  • Smartphones

M Science Launches Alibaba Advertising Spending Data Product

Kevin Matthies3 mins

M Science, a titan in the realm of data driven research and analytics, has launched a proprietary data product that…

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  • Announcements
  • Mobile Devices
  • News
  • Opinion
  • Smartphones

Chatbots in the Hospitality Industry: Enhanced Personalized Guest Experiences

EmmaM6 mins

The following is a guest contributed post by Dana Gibber, Co-Founder and COO of Headliner Labs, the leading chatbot creation…

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  • Announcements
  • Mobile Devices
  • News
  • Smartphones

Ericsson Predicts Mobile TV Viewing to Reach 50 Percent by 2020

michael6 mins

TV is quite literally following us everywhere we go. Ericsson’s eighth ConsumerLab TV and Media Report detailed how we are…

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  • Announcements
  • News
  • Smartphones

New Partners: Acxiom, 4INFO to Deliver Location-Based Segments for Digital Campaigns

Kevin Matthies3 mins

Acxiom, the data foundation for the world’s best marketers, has announced the launch of a new partnership with 4INFO to…

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  • Announcements
  • Mobile Advertising
  • News
  • Platforms
  • Smartphones

PubMatic’s Quarterly Mobile Index Report Affirms Header Bidding Gaining Worldwide Adoption

michael3 mins

MMW was recently privy to a new report from PubMatic, a publisher-focused sell-side platform (SSP). The company’s Q3 2017 Quarterly…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News
  • Platforms

Kaizen Platform Now a Facebook Marketing Partner

Kevin Matthies1 mins

MMW learned today that Kaizen Platform is now officially a Facebook Marketing Partner and Instagram Partner, specializing in markets across…

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  • Marketing Strategy
  • Platforms
  • Technology

Has Black Friday Marketing Infiltrated Your Thanksgiving?

michael3 mins

Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it’s no secret that Black…

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Editor's Pick

  • Gamelight    redefines    Mobile    Game    User   Acquisition    with    Advanced   AI Targeting.
  • Gamelight: The #1 Rewarded Source in the Latest AppsFlyer Performance Index Across All Genres and Geographies
  • Responsible Borrowing: Breaking the Payday Loan Cycle
  • Leveraging Digital Intelligence for Effective Mobile Marketing Strategies
  • The Role of Digital Marketing in Scaling Your Amazon FBA Business
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