Opinion: What’s the deal with Customer Segmentation?
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is…
Mobile Advertising
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Rockerbox Introduces New Tech to Help Marketers Identify and Activate Audiences
Rockerbox launched on Tuesday its Recency Marketing Platform, the first technology solution that “enables companies to leverage recent user behaviors…
Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third Party DSPs
MMW learned today that Rubicon Project, the Global Exchange for Advertising, announced it has opened up its exchange to DSPs…
Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving
The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s…
Giving Marketers an Edge: Triton Digital Integrates MobPro’s DSP with a2x
Triton Digital, a global technology and services leader to the digital audio industry, announced today the integration of its audio…
Virtualitics Scores Millions in Funding To Unlock Big Data Insights For Global Companies
MMW learned Wednesday that Virtualitics — a breakthrough pioneer in next generation big data visualization and analytics — has closed…
Check Out The First Integrated Directory Management Solution for Enterprise
Reputation.com, a complete Online Reputation Management (ORM) platform, is accelerating its category momentum with the acquisition of SIM Partners, “whose…
New Partners Help Marketers Access Deterministic Mobile B2B Data at Scale
180byTwo announced this week that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach…
First Look at The Nation’s First Telematics-Based Advertising Network
Answer Financial, a leader in the insurtech space for the past 20 years, today announced the launch of Answer Marketplace,…
Choozle Releases Contextual Keyword Capabilities
Choozle, a self-serve programmatic advertising platform based in Denver, in partnership with Grapeshot, a contextual intelligence platform, announced this week…