ironSource Expands Programmatic Marketplace
Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to…
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Big Price Increase Ahead for Mobile Ads?
Goodway Group recently released its Second Annual Insider’s Guide to Programmatic Pricing. The guide includes projections for programmatic pricing for…
Goodway Group’s 2018 Programmatic Pricing Guide Projects Big Price Increase for Mobile Ads by 2019
Goodway Group has just released its Second Annual Insider’s Guide to Programmatic Pricing. The guide includes projections for programmatic pricing…
Crossix Launches Programmatic HCP for Marketers
Crossix announced this week the launch of Crossix Programmatic HCP — an extension of its market-leading programmatic audience offering, specifically…
Simpli.fi Touts 4 Programmatic Trends to Watch in 2018
Simpli.fi, a company bringing the power of programmatic advertising to localized advertisers, is sharing this week its insider perspective of…
Adobe Launches Industry’s First 100 Percent Programmatic Ad Campaign
Chalk it up as another first for Adobe. Adobe has announced the launch of its global “Experience Business” campaign, the…
Adform Debuts Programmatic Digital Out-of-Home Ad Buying in the U.S.
Adform, one of the world’s leading independent advertising technology platform companies, announced last week at the 2017 Video Everywhere Summit…
Taykey Issues New Report on Programmatic Media Buying
A new report commissioned by real-time data company, Taykey, found that a majority of marketers (88 percent) feel forced to…
PulsePoint Spearheads a Healthy First for Programmatic
PulsePoint, a leading global programmatic advertising platform, is making history. MMW has learned that the company has just announced its…
Data Doesn’t Lie: Programmatic Advertising is on the Rise
Programmatic advertising is big. And it’s only getting bigger. But with this growth, however, comes a growing need to boost…