AOL Wants to Be a Player: Acquisition of Millennial is Quest for Mobile Ads, But the Going is Slow
With its acquisition of Millennial Media, AOL made it clear that the company hopes to become a bigger player in…
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AOL’s Acquisition of MM: What Does it Mean?
On Thursday, AOL announced its acquisition of mobile ad company Millennial Media in a deal said to be worth some…
Taking Stock: Millennial Media Gives Employment Inducement Equity Grants to Six Staffers
Millennial Media has given employment inducement equity awards to six employees, the company recently announced. “The inducement awards cover an…
Former Nexage CEO joins Millennial Media as COO
Millennial Media, a leading independent mobile ad company, has announced that former Nexage CEO and President Ernie Cormier will be…
A Big Guarantee: Millennial Media Promises 100% In-App Mobile Ad Viewability
Is 100 percent mobile ad viewability even possible? Millennial Media thinks so. A leading independent mobile ad marketplace, the company…
AudienceScience Taps Millennial Media as New Mobile Exchange Partner
MMW was recently briefed by the team at Millennial Media, a leading independent mobile ad marketplace, about its coupling with…
What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps
Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the…
Leading Mobile Ad Network Touts New Talent
Millennial Media may not be enjoying the media darling status it knew prior to going public a few years ago,…
Millennial Media Augments Mobile Audience Targeting
One of the world’s leading mobile ad networks is making mobile audience targeting a higher priority. Millennial Media has just…
Cross-Screen Users Multiplying at the Speed of Light
Women aged 25 to 49, according to a new cross-screen study by Millennial Media and comScore, are the biggest demographic…