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Drawbridge Touts New Cross-Device CPG Playbook

michael3 mins

On Thursday, the team at Drawbridge, a cross-device data company, reached out to MMW to confirm the launch of its…

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  • Announcements
  • Mobile Devices
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  • Smartphones
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Just Who Is the Cross-Device User?

ChristaH1 mins

Marketers are more and more focused on cross-device advertising. That’s due to the fact that users are working with multiple…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
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  • Technology

LiveRamp Introduces Data Onboarding for Mobile Devices

MikeR1 mins

On Monday in San Fracisco, the team at LiveRamp, a technology provider for data onboarding, announced support for data onboarding…

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  • Announcements
  • Mobile Advertising
  • Mobile Analytics
  • Mobile Devices
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Report: Cross-Platform, Mobile Advertising Market worth $76B by 2018

michael1 mins

Hang on to your hats. If you were expecting big growth in the mobile ad arena, big growth is what…

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