Native Advertising Tech Firm ADYOULIKE Debuts New Logo, Brand Identity
ADYOULIKE, a well known native advertising technology company, has just found a new logo it likes. The firm announced a…
Mobile Advertising Campaigns
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New Study Probes the Priorities and Challenges Facing Digital Publishers
This week, our friends at Mixpo released their latest report, The State of Digital Advertising for Publishers. Through a combination…
VirtualSKY and Post Bring VR Advertising to the Modern Stone Age Family
Post, the consumer cereal brand giant, and VirtualSKY, a groundbreaking virtual reality advertising network, are bringing to the kitchen table…
BeaconsInSpace Teams with Check to Rent its Beacon Network to Mobile Apps
Check, the social beacon app, now has distributed beacons in more than 1,000 locations across France (reaching an audience of…
Pandora Pushes Forward with Innovative Native Mobile Ad Effort
Earlier this week, MMW was briefed by the team at Pandora about their new visual ad experience – a series…
Sizmek’s StrikeAd Aims to Help Private Marketplaces Drive Better Mobile Buying
Sizmek, an open ad management company for multiscreen campaigns, recently announced that clients can now execute Private Marketplace (PMP) transactions…
Video Advertising Platform Virool Poised for Further Growth
Virool, a video distribution platform for marketers, just announced a new round of strategic funding to further accelerate its presence…
Opera Mediaworks Seeks to Make In-App Video Viewability ‘Crystal Clear’
One of the world’s foremost ad networks is aiming to make in-app video viewability crystal clear. Opera Mediaworks says that…
Appnext Announces Native Video Ad Solution
Last Thursday, Appnext, an app monetization and distribution platform, announced its native video ad solution that allows app publishers to…
SITO Mobile, LiveRamp Tap Off-Line Customer Data for Mobile Ad Targeting
Over the weekend, MMW was briefed by reps for SITO Mobile Ltd., a leading mobile engagement platform provider, about their…