Social Media a Marketing Venue for Two-Year Colleges
In Louisiana, two year colleges are utilizing social media as a way to attract more students to the unique courses…
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Marriott Makes a Play for Millennials with New Mobile Innovations
Hotel brands have had a hard time marketing themselves to he rising generation of consumers. Marriott, however, has started implementing…
Mobile Ads Stealing Budget from Print, Television, and Digital Next Year
2014 definitely saw an explosion of mobile ad spend. In the coming year, more and more advertisers are expected to…
HSMAI Releases Dates for 2015 Digital Marketing Strategy Conference and Revenue Optimization Conference
If you’re not familiar with these two conferences, you should be. After all, they are the most popular events that…
Investment in Interactive Media to Soar in the Next Few Years
The latest US Digital Marketing Forecast was recently released by Forrester and shows that, between 2015 and 2019, the growth…
Mobile Marketing: The Week in Review
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following…
Retailers Rocked by Digital Shopping, Shipping Demands
Last year, we saw a holiday shopping season unlike any other. A terrible winter storm blanketed most of the country…
Cognizant Acquires Cadient Group
The last two years have seen a lot of important mergers and acquisitions in the marketing industry. One of the…
ICF International to Acquire Digital Marketing Tech Firm
A recent announcement by ICF International indicates that they will soon acquire the digital marketing firm Olson. The two companies…
Macy’s Black Friday Starting Earlier than Ever
With more and more retailers pulling back Black Friday and opening on Thanksgiving to really take advantage of hyped-up shoppers,…