Is Virtual or Augmented Reality the Next Big Thing in Advertising?
The following is a guest contributed post by Shawn Walker, VP, Strategy & Product Development at Symphonic Digital. Is virtual…
Virtual Reality
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Immersv Draws New Financing to Scale Mobile 360 and Virtual Reality Advertising
Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of…
Tech Will Topple Records This Holiday Season
More U.S. consumers than ever – 68 percent, or roughly 170 million people – plan to buy technology gifts this…
Jack in Box Now Serving Virtual Reality Advertising
According to a new report from MAW, one of the nation’s most prominent fast food chains is embracing virtual reality…
VirtualSKY and Post Bring VR Advertising to the Modern Stone Age Family
Post, the consumer cereal brand giant, and VirtualSKY, a groundbreaking virtual reality advertising network, are bringing to the kitchen table…
What’s the Key to Virtual Reality Success in China? Content, Immersiveness, and — Hopefully — No Motion Sickness
Recent information compiled by eMarketer suggests that China’s internet aficionados are looking forward to virtual reality (VR), but have some…