AppsFlyer Confirms ‘Comprehensive Integration’ with Adobe Marketing Cloud
In case you missed the news, AppsFlyer — a leading mobile attribution and marketing data analytics company — has just…
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Good Vibes: Heavyweight Partners Aim to Power Up Mobile Marketing Campaigns
Mobile marketing company Vibes announced this week that it has partnered with Adobe to power personalized mobile campaigns for Apple’s…
Adobe Marketing Cloud Could Be Rainmaker for Data-Driven Mobile Marketers
Adobe could help marketers everywhere get to “cloud 9.” The company just launched new data-driven marketing capabilities in its Adobe…
Ensighten Buys TagMan to Tackle Adobe Marketing Cloud
MMW has learned that Ensighten is acquiring TagMan, a tag management and attribution company. On the heels of a recent…
Adobe Summit 2013: Mobile Marketing Goes to the Cloud
Announced on Wednesday at the 2013 Adobe Summit in Utah, Adobe Systems is delivering mobile marketing capabilities to all five…