Geo-Fencing vs. Geo-Targeting: Which Is Right for Your Business?
In today’s hyper-connected digital landscape, businesses are constantly seeking innovative ways to reach and engage their target audience. Two strategies…
geo-targeting
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More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using…
Can Geo Targeted Tweets Really Outperform Search?
Are geo-targeted tweets really more powerful than search? If you ask a knowledgeable source at Lenovo, the answer lands squarely…
Verve Mobile Addresses The State of ‘Location Powered Mobile Advertising’
On the eve of the State of the Union address, Verve Mobile is publishing a national address of its own….
Going Beyond Geo-Location is Critical in Mobile Targeting
It goes without saying that geo-targeting is widely deemed critical to modern mobile marketing. But a a “lack of personalization”…
Millennial Media: Mobile Web Grows To 89M Users, Finance Ad Vertical Grows 802 Percent
Millennial Media today published its monthly S.M.A.R.T report for November, chocked full of data related to mobile advertising as seen…
New Google Mobile Ad-Units Take Users From Search Query To Physical Store Location
Google continues to work hard in trying to bring a rich mobile search experience to its users, and new ad-units…
Microsoft Building Mobile Advertising Team For Windows Phone 7, Has Big Plans For Mobile
Microsoft has big plans for its upcoming Windows Phone 7, and it’s focusing much of that effort on mobile advertising….
Xtify Debuts Platform For Geo-Targeted Mobile Messaging
Adding to a week already replete with major announcements from mobile marketing firms both large and small, Xtify certainly isn’t…
1020 Placecast Nabs $5M for Geo-Targeted Mobile Ads
For mobile, advertising is increasingly becoming about catching the consumer at the right place, if not the right time. Google’s…
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