Geo-Fencing vs. Geo-Targeting: Which Is Right for Your Business?
In today’s hyper-connected digital landscape, businesses are constantly seeking innovative ways to reach and engage their target audience. Two strategies…
geo-fencing
Read More
PayPal: Advertisers Leveraging Geo-Targeting to Drive Purchases
According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly,…
Cox Digital Solutions Creates Mobile Marketing Wing
The Cox media and digital empire is growing rapidly. And mobile will factor heavily in all future growth. That was…
London Gym Sees 1,121 Sign-Ups And 2,690 Percent ROI From Location-Based SMS Campaign
UK mobile operator O2 has published results from a wildly successful location-based SMS campaign in London that drove revenues of more…
Placecast And UK-Operator O2 Partner For Location-Based Mobile Advertising
In the first instance of a wireless operator using its closely guarded user location data for mobile advertising, UK-based O2…
Placecast Debuts ShopAlerts Location-Based Advertising Following Successful Pilot Programs
On the heels of Placecast deploying several very successful pilot programs across the US, the company is set to debut…