Motorola Solutions Unveils Location-Based Mobile Marketing Platform
There’s nothing hotter in mobile marketing today than location. For that reason, Motorola Solutions is shrewdly focusing on where the…
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New Beacon-Based Mobile Marketing Platform Launches
Pulsate is out with a new end-to-end marketing platform for the physical world. The start-up provides what is described as…
Indoor Location Installations Could Break Records This Year
ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout…
Understanding Immediacy in Mobile Marketing
Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in…
Is Your Mobile Marketing Putting On Enough LBS?
The following is a guest contribution by Rip Gerber, Founder, President & CEO of Locaid. The biggest consumer brands are…
The Eye Opening Possibilities of Google Glass and Mobile Marketing
Everyone is talking about Google Glass. And this time, usage of the phrase “game changer” may not be an exaggeration….
Mobile Marketing’s Collegiate Presence Keeps Growing
Mobile marketing is quickly becoming one of the hottest emerging fields of study at institutions of higher learning. This fall,…
GSMI Says ‘See You In September’ for 4th Mobile Marketing Strategies Summit
On Monday, the Global Strategic Management Institute (GSMI) confirmed it’s upcoming 4th installment of the Mobile Marketing Strategies Summit. The…
Location-Based Mobile Marketing Gets Boost from Digby
On Monday, the team at Digby – the leaders in multi-channel mobile engagement and commerce – heralded the launch of…
MMA Issues Whitepaper on Mobile Location Based Services Marketing
The Mobile Marketing Association (MMA) has published a new whitepaper on location based services marketing. The whitepaper underscores the MMA’s…