First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…
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Sizmek Partners with DoubleVerify, comScore and Integral Ad Science
MMW learned this week that Sizmek Inc., the largest independent buy-side advertising platform delivering impressions that inspire, has secured partnerships…
First Look: comScore, PlaceIQ Take Deep Dive on Impact of TV, Mobile and Desktop Advertising on Retail Store Visits
On Tuesday, comScore and PlaceIQ announced the launch of a joint solution, PlaceIQ PVR powered by comScore. The offering, we’re…
Partners Aim to Simplify Mobile Measurement for App Publishers
In case you missed the recent news, mParticle — a leading customer data platform — announced that the company has…
AdSupply Lands on comScore’s Top 20 Ad Network List
AdSupply, a top ranking ad platform that delivers viewable, high impact ad formats for brands, agencies and publishers, is now…
comScore Confirms Expanded Relationship with Raycom TV
comScore announced this week the expansion of its partnership with Raycom for comScore’s local television viewing information across five new…
Xaxis Gets Nod from comScore for Its Predictive Accuracy in Worldwide Validation Study
Xaxis is one of the world’s largest programmatic media and audience platforms, and the company just announced that a comScore…
comScore: 2016 U.S. Cross-Platform Future in Focus
comScore, Inc. on Wednesday published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a free…
ARF Chooses comScore and Opera Mediaworks to Receive Foundation’s David Ogilvy Award
MMW has learned that comScore and its client Opera Mediaworks were awarded a David Ogilvy Award at the Advertising Research…
Adobe, comScore Advance Digital TV and Ad Measurement
On Tuesday at Adobe Summit, Adobe and comScore announced a global strategic partnership to provide what the companies describe as…