INFOGRAPHIC: 2016 Coupon Scoreboard
This week, MMW was privy to a new infographic from media tech & services company Valassis. The graphic presents a…
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Marketing to Mobile Consumers: Walgreens Launches Next Evolution in Mobile Coupons
According to an announcement from MMW, Walgreens customers now have the ability to redeem paperless coupons from Walgreens and manufacturers…
Mobile Coupons Lead to Lickety-Split Action: 65 Percent Redeem Them in 5 Minutes
How fast do consumers who receive mobile coupons use them? Amazingly, about 65 percent of recipients redeemed them within 5…
McDonalds Sees Massive Success with Mobile Coupons
The most iconic name in fast food has achieved a miraculous milestone in the world of mobile coupons. According to…
Away from PCs, Shoppers Prefer Print Ads from Brands
If a consumer is away from a computer, wouldn’t mobile now be the best way to send a communication? Maybe…
Mobile Coupons and Beacons: Waves of the Retailing Future
Mobile advertising is an effective way for companies to reach consumers. But linking a mobile ad to an in-store purchase…
Mobile Coupon Distribution And Use Are On The Rise
There are many ways in which mobile provides convenience, including access to mobile coupons, and even an increased frequency of…
Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales
Consumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts,…
eCoupon Usage on Pace to Double, Says Juniper Research
A new report from Juniper Research calls for major growth in the mobile and electronic coupon industry. Researchers estimate that…
Smartphone Couponers Most Likely to Redeem Offers In-Store
Coupons and offers downloaded to smartphones are all the rage. According to a June, 2014 research report by Forrester Consulting…