Media Buyers’ Mobile Cheat Sheet
The following is a guest contributed post to MMW from Rosa Markarian, VP, Global Business Operations, at Light Reaction. With…
Mobile marketing strategy
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What Mobile Marketers Must Know: 280 Million Mobile Users Launch Apps 60 Times Daily
Mobile marketers have never had a bigger or more engaged mobile audience to target — particularly when it comes to…
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However,…
Five Things You Should Know About Mobile Marketing
It’s no secret that most Millennials and Baby Boomers alike now have a smartphone attached to their hand or hip…
Who is Most Likely to Scan a QR Code?
According to the findings of a new study published by comScore MobiLens and the Mobile Marketing Association, young males in…
Infographic: What's Driving Mobile Marketing in 2014?
Following a year of record growth and laying the groundwork for the even more promising year to come, the driving…
In Emerging Markets, One-Size-Fits-All Mobile Marketing Always Fails
Smartphones across the global landscape have reached a critical saturation point, meaning that there are now more opportunities in emerging…
In-Store Connections Dictating More Mobile Marketing Tactics
A new study from Cisco takes a good, hard look at consumer shopping behaviors and preferences, revealing that one in…
Registration Still Open for Tuesday’s Webinar on Location-Based Mobile Marketing
As MMW reported last week, Locaid – the world’s largest LaaS (Location-as-a-Service) company – will present a special webinar tomorrow…
Hipcricket Training Next Generation of Mobile Advertising, Marketing Pros
According to an announcement Tuesday from Hipcricket, employees of the prominent mobile advertising and marketing company are busy “training” the…