Edgy Content Marketing has Brands and Media Taking Notice
In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in provocative…
Content marketing
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Why Content Marketing Is The King Of Digital Marketing?
The following is a guest contributed post from Martina Stricak, a co-founder of Point Visible digital agency. Content is king,…
BizWireTV and Zumobi Take Content Marketing to the Next Level
On Thursday in New York, MMW was briefed by Business Wire on the announcement of a new content marketing campaign…
Lytics Delivers Improved Content Marketing Resources
Over the past several years, companies have increasingly adopted content marketing – that is, connecting with their customers through the…
Meredith Digital Leveraging Demographic Data For Content Marketing
With dollars continuing to pour into content marketing, publishers are looking to develop better insights for their brand partners into…
B2B Marketers Believe Content Marketing is Name of the Game
According to a new eMarketer report, content from B2B marketers will surge in 2016. “With this amplified emphasis on content…
B2B Professionals Still Struggle with Content Marketing, Though Many Agree It’s Valuable
What makes a successful content marketing program for B2B marketers? That question, it appears, is difficult for many B2B professionals…
The Ultimate Travel Marketing Powerhouse? User Generated Content
According to the folks at content marketing platform Stackla, user generated content remains a powerful tool for travel marketing. Stackla,…
iNexxus Finds Individual-Centric Content Improves ROI
iNexxus, a leading digital marketing agency, proves that there is a positive correlation between quality content marketing and ROI and…
Survey Shows Investment Management Brands See Content Marketing as Valuable
A new survey of marketing executives is out — and it reveals some of the challenges facing investment management firms….